Job Description

Overview
Job Title: Marketing Manager
Location: Birmingham Area - Hybrid (2 days in dealership per week and travel as required)
Salary: 38,000 - 40,000 per annum (depending on experience)
+ Benefits (including company car or car allowance)
Contract Type: Permanent, Full-Time
Contract Hours: 37.5 hours per week, Monday to Friday 9am to 5.30pm
As a Marketing Manager, you will play a pivotal role in driving the success of our brands by spearheading strategic marketing initiatives. Responsible for enquiry generation, customer retention, and ensuring alignment with OEM requirements, you will serve as the primary link between the marketing team and OEM representatives. Your role will involve creating comprehensive marketing plans, effectively briefing these into the marketing team, and closely
monitoring performance metrics to optimise results.
Responsibilities
Enquiry Generation and Customer Retention:

• Develop strategies to generate quality enquiries, fostering lead generation and customer acquisition.
• Implement customer retention programs to enhance brand loyalty and maximise customer lifetime value.

Brand Alignment:

• Ensure all marketing activities and events align with OEM guidelines, to meet requirements and maintain any Marketing-related income.
• Collaborate closely with OEM representatives to understand brand positioning, values, and objectives.

Marketing Planning:

• Create detailed and effective marketing plans for assigned brands, outlining objectives, target audiences, key messages, and appropriate channels.
• Develop a deep understanding of market trends, consumer behaviour, and competitive landscape to inform marketing strategies.
• Create Marketing messages and campaigns in line with FCA and ASA regulations, in collaboration with Lookers Compliance teams.
• Strategically allocate budgets across different elements of marketing plans, maintaining a balance between effectiveness and cost efficiency.

Briefing and Collaboration:

• Effectively communicate marketing plans to the marketing team, providing clear and concise briefs.
• Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Performance Monitoring:

• Establish KPIs and metrics to measure the success of marketing campaigns.
• Regularly monitor and analyse campaign performance, providing insights and recommendations for continuous improvement.

You will have relevant marketing experience gained from a similar fast paced environment, with a genuine interest in automotives and our industry.
You'll have a creative and commercial flair and have prior demonstrable experience in campaign building and multi-channel marketing.
The ideal candidate will have excellent communication skills: written and verbal; possess strong negotiation skills and, be able to influence key stakeholders.
You'll be well organised, adaptable, and quick to respond. You'll be a pro at working to tight deadlines and budgets.
You'll be able to work both independently and as part of a larger, dynamic team.
Qualifications
About us
We are one of the top three automotive retailers in the UK, proudly representing 30+ manufacturer brands, selling a huge range of new and used vehicles from locations across the UK and Ireland.
We believe our people are our greatest asset, and we're committed to recognising the valuable contribution each person makes. That's why we continue to invest in a leading rewards and benefits package designed to support your career, wellbeing, and life outside of work.
Core Benefits:

• Competitive salaries with structured pay scales
• Generous annual leave that increases with your length of service
• Enhanced family leave, including 6 months' full pay for maternity and adoption leave, and 2 weeks' full pay for paternity leave
• Access to Techscheme for discounted technology purchases with flexible payments

Health & Wellbeing:

• Eyecare vouchers to help cover vision care needs
• Smart Health - 24/7 access to GP services to support your mental and physical wellbeing
• Dental insurance for everyday dental care and unexpected treatments
• Critical illness cover for peace of mind during life's most challenging moments

Financial Wellbeing:

• MyView PayNow - access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
• Will writing services to help plan for the future
• Flexible life assurance options and partner life assurance for added protection

Leisure & Lifestyle:

• Discounted gym memberships to support an active lifestyle
• Travel insurance to help you explore with confidence
• Access to home and technology vouchers
• bYond card and a wide range of exclusive retail and lifestyle discounts

We strongly believe in nurturing and providing our people with specific manufacturer brand and management training to enhance career development opportunities. We have a great bunch of people, and we like to celebrate and encourage success at all levels.
Lookers and Charles Hurst are an equal opportunities employer. We are committed to a working environment that is free from discrimination, is inclusive, and empowers our people to bring their whole self to work and reach their full potential.
If your application is successful, we will conduct relevant employment checks prior to you commencing employment with us. These will include verifying your recent employment, address, credit history and a standard criminal record check. For roles that require you to drive, a driving licence check will also be carried out. Please note, all offers of employment are made subject to a 6 month probation period commencing from your start date.
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Skills Required