Job Description

1. Strategic Marketing & Planning

To develop and implement strategic marketing plans for South Mill Arts Centre and the
Museum, resulting in more traffic to the physical site, social media platforms and

website.

To create and monitor the annual marketing budget, taking overall responsibility for its
implementation in collaboration with the Operations Director and Creative

Programmer.

To lead on marketing initiatives beyond programming - including the Cultural Quarter,
local awards, and strategic collaborations with community groups or influencers - to

grow the visibility and profile of South Mill Arts.

To own and develop the South Mill Arts brand, ensuring consistency, clarity, and a
strong identity across all platforms and communications.

2. Promotion & Audience Development

Ensure that all activities, events, and offers across South Mill Arts and the Museum are
effectively promoted throughout Bishop's Stortford and the wider region, reaching both

loyal audiences and new visitors.o Raise the profile of South Mill Arts by championing our community-focused initiatives

and ensuring the venue is recognised as an accessible, welcoming cultural hub.

Develop and deliver CRM and email marketing campaigns to strengthen audience
engagement, improve customer journeys, and maximise attendance and repeat visits.

Grow the reach, visibility, and reputation of South Mill Arts as a true destination -
whether for a summer pint, a family visit to the Museum, an evening at the cinema, or a

productive morning in the cafe - actively shaping positive public perception and

deepening the venue's connection with the community.

3. Marketing Operations & Team Coordination

Lead the in-house marketing team fostering a creative, supportive, and motivated
environment.

Lead on and take full responsibility for the production of all marketing materials,
maintaining high standards of quality and brand consistency.

Lead on press and PR activity, identifying compelling stories and opportunities to secure
coverage in local and regional media.

Liaise with and manage relationships with external suppliers, ensuring timely, cost-
effective delivery of marketing assets and services.

Oversee and guide all copywriting for promotional events and activities, ensuring clarity,
accuracy, and a confident organisational voice.

Act as a living, breathing ambassador for South Mill Arts' mission, values, and tone of
voice, ensuring they are consistently reflected across all communications and team

practices.

4. Digital Marketing & Online Presence

Lead on the design, maintenance, and ongoing development of the South Mill Arts
website, ensuring it remains user-friendly, accessible, and fully optimised.

Drive a dynamic and strategic digital presence, leveraging social media, SEO, content
creation, and online campaigns to reach new audiences, deepen engagement, and grow

the venue's online community.

Curate and manage social media platforms with a proactive, data-informed approach,
ensuring all content reflects South Mill Arts' tone of voice, mission, and evolving brand

identity.

5. General Duties

To carry out other tasks as requested from time to time.
Person Specification / Skills Required

Essential Skillso Experience with digital marketing, including SEO and analytics.

IT native with strong technical confidence across a range of tools and platforms. Excellent communication skills with colleagues, partners, press, and the wider
community.

Ability to work within tight deadlines. Demonstrable experience balancing creative flair and commercial understanding. Comfortable "banging the drum" for South Mill Arts, confidently promoting the venue
and its messages throughout the year.

Ability to lead, motivate, and get the best out of a small creative team.
Job Type: Part-time

Pay: 19,500.00 per year

Expected hours: 25 per week

Work Location: In person