Job Description

Reports to:

Communications & Systems Manager

Secondary direction from:

Operations Manager

Location:

Blandford, Dorset

Key Responsibilities

Brand & Marketing Strategy

Implement and follow C&O brand management guidelines under direction of the Communications & Systems Manager. Plan, develop and execute marketing strategies across all channels. Create and maintain a structured annual marketing calendar including product campaigns, seasonal promotions, events and open days.

Content Creation & Social Media Management

Manage all social media platforms (Facebook, Instagram, LinkedIn, YouTube etc.). Grow audience reach, engagement, and brand awareness through proactive content and outreach. Create engaging and high-quality content including photos, videos, graphics and written posts for our social media platforms, digital newsletter, print media and website. Monitor industry trends and adapt content strategies to maximise visibility and lead generation. Respond to online enquiries, direct messages and engage with customers and suppliers online.

Product & Service Promotion

Promote and advertise the company's full product line including Massey Ferguson, SANY, Isuzu and Ifor Williams. Support each of the six depots in marketing services across sales, service and parts. Develop advertising materials including brochures, posters, email campaigns and point-of-sale content. Assist in organising and staffing open days, trade events and shows.

Performance & Reporting

Produce monthly marketing reports to track growth, engagement and campaign performance. Measure conversions such as sales enquiries, service bookings and parts leads attributed to marketing. Review data to refine marketing strategies and increase ROI.

Skills & Requirements:

Experience in marketing, digital content creation or a similar role. Strong understanding of social media growth and audience engagement. Creative mindset with ability to produce visual and written content. Confident using professional design tools (e.g.Adobe Suite, Affinity) and basic video editing. Excellent communication and organisational skills. Ability to manage multiple projects and work to deadlines. Knowledge or interest in agricultural/construction machinery is an advantage. Full UK driving licence preferred (travel to depots/events required).

Success in This Role Will Be Measured By:

Growth in social media followers, engagement and reach. Number and quality of sales, service and parts leads generated from marketing activity. Adherence to and delivery of the marketing calendar. Successful promotion and increased turnout/interest in events and open days. Consistency and quality of brand representation across all platforms.




This role presents an exciting opportunity for a motivated and creative marketer to help shape and grow the presence of a leading machinery dealership. If you are enthusiastic, hands-on and ready to take responsibility for building our brand voice, we'd love to hear from you.