Job Description

Job Features

Permanent basis, 37.5 hours per week Monday - Friday

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Ashton Gate Stadium is a unique sports and entertainment business with the core aim of providing integral support services to ensure the sustainability of Stephen Lansdown's sporting group of companies which includes Bristol Sport, Bristol City, Bristol Bears, Bristol Flyers Basketball and each of their respective community charities.

JOB PURPOSE

To deliver cross channel marketing campaigns for Bristol Bears and the wider teams of the sporting group. Working collaboratively with the marketing team and other key stakeholders, the role will contribute to driving attendances and revenue growth, using both a creative and data led approach.

KEY RESPONSIBILITIES (KPIs)

Lead on Bristol Bears marketing campaigns (Men and Women's teams) with the support of the Group Head of Marketing & Ticketing

Support the wider marketing team across campaigns for Bristol City, Bristol Flyers and Ashton Gate, including product areas such as Season Tickets, Membership, Ticketing, Retail and Hospitality

Organise Marketing events such as Season Ticket holder/Member events during the season

Help train, develop and manage the Marketing Executive within the team

Create post campaigns reports, illustrating channel analysis, ROI statistics, recommendations for future campaigns

Work closely with the CRM Executive to plan and deliver the weekly email communication plan

Work with external media providers and agencies to activate and manage marketing campaigns i.e. Radio, Outoor and Digital

Play an active role in our in house digital marketing including Facebook, Instagram, TikTok, Spotify and Google Ads. Working with the Marketing Executives to set up these campaigns, reporting back on results and making recommendations for future improvements

Work with the internal design agency to brief in creative briefs and deliver compelling marketing creative campaigns

Write and proof read marketing copy for both online and print campaigns

General administration of marketing, campaigns, data & CRM

Work with the Head of Data, Insights & Retail to provide any data insight for internal requests such as reporting for senior management

KEY RELATIONSHIPS

Group Head of Marketing & Ticketing

Marketing Executive, CRM Executive, Digital Marketing Executive

Ticketing Operations and Customer Services

Hospitality & Commercial teams

Group and Mascot sales

Retail

Club Media teams

Fever Pitch Design Agency

Essential Skills

5+ years in Marketing

Excellent communicator and experience in managing people

Confident and articulate, and ability to collaborate with stakeholders across the business

Strong analytical, and reporting experience with a strong eye for detail

Experience in driving and delivering cross channel marketing campaigns

Personal Skills

Self-motivated, proactive and a dynamic team player

A willingness to learn and push best practice

Strong organisational and planning skills

A good problem solver

'Can do' attitude

Health and Safety

Responsible for ensuring all health and safety procedures are followed at all times, with relevant paperwork to support

To ensure all employees complete their trained required to do their job

Report all incidents and accidents as required

To report any hazards detected

To complete and review the risk assessments for the department

Equal Opportunities

We are committed to the principle of equal opportunity and its policies for recruitment, selection, training, development and promotion are designed to ensure that no employee receives less favourable treatment on the grounds of race, colour, nationality, religion or belief, sex, sexual orientation, marital status, age, ethnic and national origin, disability or gender reassignment.

Safeguarding

Ashton Gate Ltd is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults and expects all employees to share this commitment.

Job Type: Full-time

Pay: 34,000.00-35,000.00 per year

Benefits:

Company pension Cycle to work scheme Employee discount On-site parking Sick pay Store discount
Work Location: In person