Job Description

Job description:

: Marketing Manager (part-time, 4 days per week) 12-month contract, with possibility to be extended

About Ben's Farm Shop Ltd

Ben's Farm Shop Ltd is a thriving family-owned local food business that goes back 40 years to when Ben started Riverford Farm Shops, selling sausages and charcuterie out of the garage at the back of the farm where he was born. The business has grown into a thriving group of four local shops, two with cafes. We have our own farm kitchen and butchery and are famous for many of the products Ben has developed over the years. He continues to be relentlessly innovative.

We're obsessed with food, and like it best in a real, local, unadulterated form, either from our own production kitchen or from suppliers we know and trust.

What you'll be doing and responsibilities

Our Ben's Farm Shop marketing manager who has been with us for 4 years is off on maternity leave, so we are looking for an experienced and enthusiastic person to continue the fantastic work they have achieved. You will have a broad remit to work with Ben and the rest of the senior team to manage a program of activity.

We are looking for a marketing all-rounder, someone who is happy designing simple and effective marketing materials to launching in-store campaigns and keeping our social media accounts relevant and buzzing. We are a small company so every day is different and marketing needs can change and be varied, so this role will require someone who is happy to adapt with the position; you may be replying to customer queries on our Instagram, to working closely with our kitchen team to help launch a new product to copy writing and curating and editing our new Christmas brochure or recipes.

Specific areas of responsibility will include:

Strategy & campaigns

Develop and execute marketing plan including in-store and online strategies and campaigns that promote the brand, products and services

Executing campaigns in-store and online and reporting effectiveness to management

Collaborating closely with suppliers for marketing and promotional purposes

Social media & content

Developing and executing social media plan in line with broader marketing plan and content pillars

Creating engaging and informative content; collaborating with our suppliers and staff where necessary continuing brand building

Keeping abreast of any trends or changes to usage of social media channels

Responding promptly to any messages from account followers and customer queries or feedback

Brand building

Develop and maintain brand guidelines and image, ensuring consistency across all marketing collateral and comms channels, striking the right tone of brand voice

Expanding brand reach and value to customers and converting new customers with loyalty card scheme, in-store and online

Comms

Building and developing monthly newsletter and sending to customer database

Syndicating newsletter across all marketing channels and by way of comms to staff

Keeping website up to date including blog, events, business news and changes

Copy-writing and editing (recipes, blog posts, brochures etc.)

Events

Plan and coordinate small events such as in-store tastings or one-off events, working with and assisting shop managers and suppliers to execute

Skills & experience:

Broad marketing experience, ideally within a food business Excellent editing and copy-writing with a demonstrable ability to strike the right tone of voice for a brand Confident use of main social media channels and familiarity with analysis tools Confident use of e-mail package and familiarity with analysis tools Must be proficient in Mailchimp, Wordpress, Canva and Microsoft Office Photography & video editing skills (mainly for social media) Layout and design skills to produce simple and effective marketing materials Experience of events management an asset
Personal qualities:

Articulate and willing to engage with all parts of the business and to build strong relationships with a range of people at different levels to spot opportunities, and to ensure plans are carried through by staff Comfortable working on your own initiative and managing deadlines Attentive to detail Willingness to roll up sleeves and do, not just describe An interest in food and farming is a definite asset! Flexibility (we will agree set days but may need flexibility around events etc)
Job Types: Part-time, Temporary contract

Contract length: 12 months

Benefits:

Company events Company pension Cycle to work scheme Employee discount Free parking On-site parking Profit sharing Store discount
Schedule:

8 hour shift Monday to Friday
Work Location: In person

Expected start date: 01/02/2026

Job Type: Part-time

Pay: 32,000.00 per year

Expected hours: 32 - 36 per week

Benefits:

Company events Company pension Cycle to work scheme Employee discount Free parking On-site parking Profit sharing Store discount
Work Location: In person