Job Description

About us

Come and join our Kent team based at Canterbury Innovation Centre.

Our work environment includes:

On-the-job training Modern office setting Work-from-home days Flexible working hours Casual work attire
We're looking for a fun, friendly Marketing Manager who loves strategy, managing clients & delivering the best service to our clients.

Our clients are at the heart of everything we do, this role is all about marketing THEM... So you must have a passion for marketing and also an interest in different strategies to get RESULTS!

You

must

have previous experience of agency marketing.

You'll be responsible for developing, implementing and executing strategic marketing plans for our clients businesses and brands in order to attract potential customers and retain existing ones. Working closely with the We Do team and Director to delegate key activities to ensure the successful execution of the marketing plans.

Job Duties:

Serve as the lead point of contact for all assigned customer account management matters

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments for our clients

Deploy successful marketing campaigns and own the implementation from ideation to execution

Utilise a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

Proactively maintain Asana projects

Clearly communicate the progress of ongoing retainer clients via monthly reporting and meetings

Manage client budgets and allocate resources among projects wisely

Oversee and approve marketing materials from brief through to publish/print

Assist with challenging client requests or issue escalations as needed

Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Analyse consumer behaviour and adjust client marketing campaigns accordingly

Seek new opportunities to develop new business nd represent the business via networking etc

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

Conduct general market research to keep abreast of trends and competitor's marketing movements

Ensure the timely and successful delivery of our solutions according to customer needs and objectives

Partner with key industry players and suppliers

Build and maintain strong, long-lasting strategic client relationships

Develop new business with existing clients and/or identify areas of improvement - negotiate contracts and close agreements to maximise profits

Communicate, direct and brief team members to successfully utilise their skills and competencies to fulfil client marketing requirements

Provide guidance and feedback to other team members

Responsible for managing Marketing Assistant Manager to assist with client campaigns

Work collaboratively with the Director on strategic tasks and opportunities - to be kept abreast of methods and outcomes of working at Director Level

Requirements and skills:

Demonstrable experience in marketing, together with the potential and attitude required to learn

Excellent leadership and organisational skills

Analytical and creative thinking

Exquisite communication and interpersonal skills

Proven ability to juggle multiple account management projects at a time while maintaining sharp attention to detail

Customer-oriented approach with aptitude

Experience delivering client-focused solutions to customer needs

Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organisation

Solid experience with CRM software

Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate and motivate.

Solid knowledge of website analytics tools (e.g., Google Analytics)

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

A sense of aesthetics and a love for great copy and witty communication

Up-to-date with the latest trends and best practices in online marketing and measurement

BSc/MSc degree in Marketing or related field

Salary & Benefits

From 38,000 per annum

Monday - Thursday 08:30-17:00 Based at Canterbury Innovation Centre

Fridays 08:30-17:00 - work from home

28 days holiday inclusive of 8 bank holiday dates

We pay for your CIM Membership

Time for allowed for CPD

Living Wage Employer

Future Promotion opportunities:

10 years + experience: Senior Marketing Manager

Job Types: Full-time, Permanent

Pay: From 38,000.00 per year

Benefits:

Company events Company pension On-site parking Work from home
Education:

Bachelor's (preferred)
Experience:

account management: 5 years (required) Social media management: 5 years (required) Marketing: 5 years (required)
Location:

Canterbury CT2 7FG (preferred)
Work Location: In person