Job Description

Join Our Team as Marketing Manager!

Salary:

40-45k

Location:

Cheadle (SK8)


We're looking for a hands-on, creative Marketing Manager to help grow Nurtured Childcare and drive occupancy across our nurseries.


In this role, you'll deliver day-to-day marketing activity, run digital campaigns, produce engaging content, and support each nursery with high-quality local marketing. If you're organised, proactive, and love making things happen, you'll thrive here. This is the perfect role for anyone who has plenty of hands on experience and is ready for their step in to management.

About Us:

Nurtured Childcare are an award-winning nursery group, where children really are at the centre of what we do and we like to think outside of the box to bring new and exciting activities to our nurseries. We are scaling fast via acquisition, so there are a lot of exciting things in the pipeline.

Role Overview:

This is a practical, execution-focused marketing role for someone who can run campaigns, produce strong content, and keep our brand consistent across all sites. You will manage day-to-day marketing activity, support local nursery marketing, and deliver initiatives that directly improve parent enquiries and occupancy.


You'll work as part of our management team to ensure our marketing is high-quality, effective, and aligned with our growth plans.

Key Responsibilities:

Digital Marketing

Manage paid and organic social media campaigns across Facebook, Instagram, TikTok and Google. Manage website updates, landing pages, and conversion optimisation. Produce and schedule content across all platforms, ensuring it is aligned to brand tone and messaging.

Local Nursery Marketing

Support each nursery with local marketing plans to drive enquiries and occupancy. Create posters, leaflets, digital assets, open day campaigns, and local community outreach materials. Track and support nursery-level enquiry, show arounds, and enrolment performance.

Content & Creative

Co-ordinate and produce engaging content: photos, videos, blogs, newsletters, and parent comms. Manage photography/videography sessions across nurseries. Maintain brand consistency across all materials and touchpoints.

Campaign Management

Deliver campaigns for open days, recruitment pushes, and new site launches. Manager PPC, SEO, and specialist marketing as required. Monitor and report on campaign performance against clear KPIs.

Analytics & Reporting

Track enquiries, leads, and marketing channel performance using CRM and analytics tools. Prepare monthly marketing dashboards for the SLT Proactively recommend improvements based on data.

Internal & External Communications

Support parent communications, newsletter creation, and social media responses. Manage local PR opportunities and community partnerships.

What we're looking for:

3-5+ years in marketing, with hands-on digital experience. Experience in a consumer-facing, multi-site, or service-based environment preferred. Confident using social advertising platforms, website CMS tools, and CRM/email systems. Strong content creation, copywriting, and visual communication skills.

Skills & Behaviours

Organised, proactive, and able to run multiple projects at pace. Comfortable owning day-to-day marketing independently. Data-conscious and able to interpret simple dashboards. Creative eye and strong attention to detail. High standards, reliable delivery, and a calm, solutions-focused approach. No ego -- willing to get stuck in and make things happen.

Why Join Us?

Opportunities for continuous learning and development. Work with a supportive and passionate team. Contribute to strategic decision-making and business success. Enjoy a positive and dynamic workplace. Pension scheme Discounted Childcare 30 days holiday (including bank holidays) Receive an additional day of annual leave each year of employment (capped at 5 years)

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