Job Description

Overview

The Lakes by Yoo is exclusive private development, spread across 850 acres of woodland, meadows & lakes in the Cotswold water park. Established for over 15 years, we build unique, luxury lakefront and woodland second homes. The estate also includes the Award-winning Orchard Spa, and numerous clubhouse buildings. The Estate is fully serviced with 24hr security, Concierge and Guest Services team to help with all resident and guest requests. The Estate is home to several facilities including a full-service spa and gym, tennis courts, restaurant and a zip activities hub.

We are seeking an experienced, hands-on Marketing Manager to deliver high-quality, on-brand marketing across our hotel, restaurant, spa, events, and property sales businesses. This is an execution-led role for a true marketing all-rounder who enjoys getting stuck in, takes ownership of delivery, and brings ideas to the table.

Working to the annual marketing strategy, you will execute campaigns across digital, CRM, web, and printed collateral, ensuring brand consistency, commercial impact, and strong storytelling throughout. You will work closely with internal teams, agencies, and our in-house content creator to ensure briefs are clear, assets are delivered beautifully, and campaigns are executed to a high standard

Key Responsibilities

- Deliver marketing campaigns across hotel, restaurant, spa, events, and property sales, from briefing through to execution and reporting.

- Own campaign timelines, asset delivery, approvals, and quality control across all touchpoints.

- Support commercial initiatives and launches, ensuring all sales and marketing materials are accurate, current, and on-brand.

- Build, write, and deploy email marketing campaigns and onboarding flows across multiple business areas.

- Take ownership of copy, segmentation, and execution within the CRM, working within brand templates and guidelines.

- Ensure campaigns are customer-focused, well-targeted, and commercially effective.

- Monitor performance and report on growth and engagement using dashboards and insights from internal and third-party tools.

- Manage website content updates through the content management system, ensuring content is accurate, compelling, and aligned to campaign priorities.

- Act as the internal conduit between the in-house content creator and external agencies managing paid media and organic social.

- Assist agencies with briefs, asset coordination, approvals, and campaign optimisation.

- Champion the brand tone of voice across all written communications.

- Create and update marketing collateral including brochures, flyers, menus, sales decks, and promotional materials using brand templates and tools such as Canva.

- Ensure all assets meet luxury brand standards and are delivered consistently across channels and locations.

- Prepare awards submissions, charity collaboration materials, and supporting documentation.

- Support sales teams by maintaining up-to-date property and commercial marketing materials.

- Contribute ideas and insights to marketing planning, bringing creativity while remaining delivery-focused

Person Specification

- Proven experience in a marketing all-rounder or marketing manager role, ideally within hospitality, luxury, lifestyle, or a similarly complex multi-line business.

- Strong hands-on experience delivering digital campaigns, particularly email marketing and CRM execution.

- Confidence building and deploying emails within established templates, including copywriting, segmentation, and reporting.

- Experience working with customer data platforms and marketing systems, with a strong understanding of segmentation and insights.

- Comfortable creating polished marketing collateral using tools such as Canva.

- Experience working with agencies and managing asset delivery across multiple stakeholders.

- An excellent written communicator with a strong command of written English.

- A natural storyteller who understands how to adapt tone of voice for a luxury audience.

- Able to follow a brief precisely while also elevating it with thoughtful ideas and creative flair.

- Hands-on, proactive, and comfortable getting involved at every stage of delivery.

- Highly organised, with the ability to plan, prioritise, and stay on top of multiple workstreams.

- Service-minded, with a strong understanding of marketing's role in supporting commercial teams.

- Confident taking ownership of execution while collaborating closely with internal teams and partners.

- Curious, creative, and detail-oriented, with a strong design eye.

- Passionate about travel, hospitality, and luxury experiences.

- Comfortable working in a fast-paced environment where quality and consistency matter.

Job Types: Full-time, Permanent

Pay: From 60,000.00 per year

Work Location: In person