Job Description

Overview

We are seeking a dynamic and experienced

Marketing Manager

to lead our marketing initiatives and drive brand growth. The ideal candidate will possess strong management skills, a strategic mindset, and a comprehensive understanding of digital marketing tools and techniques. This role offers an exciting opportunity to oversee diverse marketing campaigns, manage teams, and contribute to organisational success through innovative marketing strategies. The successful applicant will be responsible for developing and executing marketing plans that align with business objectives, ensuring effective utilisation of resources, and fostering strong relationships with stakeholders.

Duties

Develop, implement, and oversee comprehensive marketing strategies to enhance brand visibility and market share. Manage digital marketing campaigns across platforms such as Google Ads, social media channels, and email marketing programmes. Conduct SEO optimisation and utilise Google Analytics to analyse campaign performance and identify growth opportunities. Coordinate content creation including copywriting for websites, social media posts, and promotional materials using Adobe Photoshop and Microsoft PowerPoint. Manage website content updates via WordPress and ensure the site is optimised for search engines. Lead social media management efforts to engage audiences effectively across various platforms. Analyse market trends, competitor activities, and customer insights to inform strategic decisions. Collaborate with sales teams on B2B marketing initiatives to generate leads and foster client relationships. Oversee project management tasks related to marketing campaigns ensuring timely delivery within budget constraints. Supervise team members, providing leadership, mentorship, and performance evaluations to foster a motivated work environment. Maintain organised records of campaign results, budgets, and project timelines using Microsoft Excel.

Qualifications

Proven experience in management roles within the marketing sector with a strong understanding of B2B marketing principles. Proficiency in SEO optimisation, Google Ads, Google Analytics, and email marketing platforms. Skilled in Adobe Photoshop, Microsoft Office Suite (Word, PowerPoint, Excel), WordPress content management system, and social media management tools. Excellent analysis skills with the ability to interpret data insights for strategic planning. Strong copywriting abilities with experience creating compelling content for diverse audiences. Demonstrated leadership qualities with effective communication skills in English; ability to manage multiple projects simultaneously with excellent organisational skills. Knowledge of IT systems relevant to digital marketing activities and project management tools. Relevant qualifications in Marketing or related fields are preferred but not mandatory. This role is ideal for a proactive individual eager to make a significant impact within a forward-thinking organisation through innovative marketing leadership.
Job Types: Full-time, Permanent

Pay: 45,000.00-55,584.60 per year

Work Location: In person