Job Description

Overview

Due to continuous successful growth, we are now seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive growth within our organisation. The ideal candidate will possess a strong blend of creativity and analytical skills, with a proven track record in B2B marketing. The successful candidate will play a key role in protecting and enhancing our reputation, driving commercial growth, and aligning external messaging with business objectives, ultimately driving sales. This role requires excellent communication skills, leadership abilities, and a passion for staying ahead of industry trends.

Responsibilities

Develop and execute comprehensive marketing strategies to achieve business objectives. Drive campaigns in conjunction with the sales team to strengthen brand, increase market share and support customer acquisition and retention. Conduct market research and analysis to identify trends & opportunities. Oversee SEO initiatives to improve organic search visibility and website traffic. Create engaging content for various platforms, including copywriting for email marketing campaigns, social media posts, and website content. Utilise Google Ads and other digital marketing tools to manage advertising campaigns effectively. Monitor and analyse campaign performance using Google Analytics to make data-driven decisions. Manage the company's social media presence, ensuring consistent branding and messaging across all channels. Build and maintain effective relationships with trade bodies, and other key external stakeholders. Collaborate with cross-functional teams to align marketing efforts with overall business goals. Maintain an organised project management system to track progress on various initiatives. Drive internal stakeholder engagement, promoting a culture of innovation and continuous improvement across teams.

Desired Experience

Proven experience in a marketing management role, preferably within a manufacturing / engineering environment. Strong understanding of digital marketing techniques including SEO, email marketing, and social media management. At least a basic understanding of industrial/commercial heavy equipment. Proficiency in Adobe Photoshop for creating visual content and ideally Wix or similar for website management. Exceptional organisational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Strong communication skills in English, both written and verbal, with the ability to convey complex ideas clearly. Familiarity with Microsoft Office Suite including PowerPoint for presentations. If you are a motivated individual looking to make an impact in a fast-paced environment, we encourage you to apply for this exciting opportunity as our Marketing Manager.
Working hours are negotiable and may be suitable for a 4 day week.

Job Types: Full-time, Part-time, Permanent

Pay: 34,000.00-40,000.00 per year

Expected hours: 32 - 40 per week

Benefits:

Company events Flexitime Free parking
Work Location: In person