Job Description

HOW TO APPLY

If you would like to apply for the post, please send us your CV along with a cover letter (no more than 1 side of A4) outlining why you are interested in the role and why you think you would be a suitable candidate, referring to the job description and person specification. Please also complete the online equal opportunities monitoring form.

Please email your CV and cover letter to

no later than 6pm on Monday 5 January 2026.

Please note that in line with our environmental policy, we are only handling applications electronically.

We expect that interviews will take place

w/c 12 January 2026.

Please complete the EDI Monitoring Form through this link:

https://docs.google.com/forms/d/e/1FAIpQLSelVfp5vPyF98i34B8gjgJE0eWSv1FFPcvU4jG5XUJSsuHuSw/viewform

ABOUT EDINBURGH INTERNATIONAL FILM FESTIVAL

Edinburgh International Film Festival (EIFF) is the world's oldest continually running film festival and, in 2024, relaunched as a brand new entity with a new board of industry leaders. Honouring 70+ years of festival history, EIFF showcases the very best filmmaking talent in a re-energised format that is rooted in a local Scottish context whilst embracing the international diversity of creative expression.

EIFF is poised to accelerate the discovery of new talent through its two centrepiece competitions; The Sean Connery Prize for Feature Filmmaking Excellence, which carries a cash prize of 50K, and The Thelma Schoonmaker Prize for Short Filmmaking Excellence, which carries a cash prize of 15K, both decided by audience vote.

EIFF's August fixture runs in parallel to a host of creative festivals taking place in Edinburgh, including The Fringe, Edinburgh International Festival, Edinburgh International Book Festival, Edinburgh International Art Festival, Edinburgh International TV Festival, and many more, which sell millions of tickets to cultural connoisseurs from around the world.

The EIFF Board includes Chair Andrew Macdonald of DNA Films (TRAINSPOTTING, THE BEACH, 28 DAYS LATER, SUNSHINE ON LEITH, CIVIL WAR), Vice Chair Amy

Jackson of Unified (THE NEST, AFTERSUN, THE END WE START FROM), Peter Rice

(former Chairman of General Entertainment at Disney and President of 21st Century Fox), Teresa Moneo (former Director of UK Film at Netflix), Isla McGillivray (Head of the Film, TV & Video Games Team at Saffreys) and Romana Ramzan (Senior Producer at Screen Burn Interactive).

Helmed by CEO & Festival Director Paul Ridd and Festival Producer Emma Boa, the team works to create a world-class showcase for independent film and filmmaking talent.

A global player celebrating the very best that cinema has to offer in a modern, energised context, the core strategy of the revitalised Festival is to embed within the wider cultural offering taking place in Edinburgh in August, embracing the sense of discovery, experimentation and cross-arts collaboration.

VISION

Film will be embraced as a powerful connector locally, nationally and internationally.

MISSION

To connect film, artists and industry with audiences.

VALUES

Integrity

We are honest, transparent and committed to strong ethical practices.

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Innovation

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We are forward-thinking, experimental and committed to making bold creative choices.

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Collaboration

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We are inclusive, multidisciplinary and committed to partnership working to amplify aims and benefits.

Edinburgh International Film Festival 2026

Job Title:

Marketing Manager

Reports to:

Festival Producer

Line Management:

Marketing Coordinator, Designer, Publications Coordinator, Digital

Campaigns Coordinator, Ticketing Coordinator, Display

Coordinator, Photo Editor and Videography/Photography Team

JOB PURPOSE

The Marketing Manager will play a crucial role in engaging public and industry audiences with EIFF and its programme, including promoting key messaging for the new iteration of the Festival and ensuring high level consistency across all communications. The role is responsible for the effective development, delivery and management of the marketing and audience development campaign for EIFF 2026, promoting the vision and enhancing the reputation of the Festival, and driving ticket sales and participation through various communication channels both online and offline. This includes digital content, display, print management, venue dressing, any required marketing and media partnership management, and sales and audience data tracking and analysis.

The Marketing Manager will work with other teams, external agencies, partners to ensure that the marketing and audience development campaign is effective in delivering against the strategic ambitions of the Festival, partner and stakeholder needs, as well as the core marketing aims of audience engagement, participation, sales and elevating reputation at local, national and international levels.

The Marketing Manager heads up the Marketing team, including Marketing Coordinator, Publications Coordinator, Digital Campaigns Coordinator, Ticketing Coordinator, Display Coordinator, Photo Editor and Videography/Photography team.

RESPONSIBILITIES

? Work with the Festival Producer and Festival Director to develop, design, deliver and manage the marketing and audience development and engagement campaign for EIFF 2026;

? Lead the management and organisation of the Marketing team, working with the Festival Producer and HR Dept to staff the team, carry out induction and implement staff training;

? Develop and deliver key cross-promotional strategies to work with partners and supporters to drive audience development and engagement;

? Produce targeted, adaptable and measurable campaigns for EIFF 2026 projects and activities, including public and industry facing;

? Manage the Marketing team which includes Marketing Coordinator, Publications Coordinator, Digital Campaigns Coordinator, Ticketing Coordinator, Display Coordinator, Photo Editor and Video/Photography team, supervising, monitoring output and supporting as required;

? Manage and monitor marketing and project budgets, ensuring that the best value for money is achieved. Record expenditure accurately and provide reports as required;

? Ensure the effective delivery of a matrix of communication channels and approaches, including digital communications, print production and management, advertising, direct mail, distribution, sales, promotion and eCRM;

? Ensure consistency of tone, visual style and messaging across platforms, maintaining exceptionally high standards of presentation and communication;

? Ensure central marketing schedules are accurate and up to date, allowing them to be used for planning and monitoring purposes;

? Plan and deliver all distribution campaigns, including bulk and targeted distribution;

? Devise digital strategies and ensure all output meets marketing goals and targets;

Liaise with key EIFF partners, funders and stakeholders to maximise opportunities for cross-promotion and ensure effective delivery on all marketing activity and timelines;

? Work with the Development team to develop proposals for sponsors and partners, as required;

? Work with the Development team to ensure all partner, funder and stakeholder requirements are fully met on all relevant marketing materials;

? Liaise with the Festival Producer and Festival Director to ensure that audience engagement and development strategy and campaign materials are appropriate and adapted to meet wider strategic aims;

? Proactively investigate reciprocal, paid and contra partnership opportunities and manage those relationships to ensure positive promotion of EIFF throughout Edinburgh and further afield;

? Manage EIFF artwork production and delivery across all departments;

? Oversee the creation, printing and distribution of promotional material while liaising with external agencies;

? Oversee design schedules, working with the EIFF Designer and other teams to agree and meet deadlines and outputs;

? Oversee plans for venue dressing to ensure impactful EIFF brand presence at all relevant sites;

? Work with Fringe and venue partners to maximise opportunities for brand presence and visibility in key Fringe areas;

? Work with the Production team, external suppliers and venue partners to ensure smooth delivery of EIFF branded installations at relevant sites, ensuring timely collation of all necessary H&S documentation from suppliers;

? Work with the appointed web developer to lead on development of EIFF website for 2026 edition, ensuring suitable integration/import systems with EIFF Box Office and the Festival management platform (Filmchief), information security and a smooth and efficient user experience;

? Work with the appointed web developer to develop the online Industry and Press Hubs, ensuring smooth and efficient user experience;

? Work with Fringe 180 Box Office and The Audience Agency to ensure collection and collation of audience data to inform future audience development and marketing campaigns and strategies and meet funder requirements;

? Work with EIFF's Press team to ensure consistency in comms and maximisation of PR opportunities;

? Work with EIFF's Press team to develop and manage media partnerships;

? Work with the Programme Planning team and the Festival's management platform (Filmchief) to ensure all marketing information is collected, managed and

exported/imported to website/POS systems as required;

? Work with Fringe 180 Box Office to ensure smooth customer experience of POS/ticketing/press and industry accreditation;

? Oversee the coordination of stakeholder ticket allocations (press, guests, industry, sponsors etc) in collaboration with Fringe 180 Box Office and key EIFF staff;

? Collate information relevant for the Display team before they start and manage the role and their schedule during the Festival;

? Oversee the design of pre-screening materials, ensuring any funder and sponsor credits included as required;

? Liaise with the Technical team over necessary technical specifications for pre-screening materials, and ensure delivery of artwork in line with technical delivery deadlines to create DCPs and playlists for venues;

? Liaise with the Programme Planning team to advise on running order and allocation of pre-screening materials per screening/event so that the relevant information can be included in projection schedules that are sent to venues;

? Work with the Guest Services and Events teams to create any necessary invitation templates for hospitality/receptions etc;

? Coordinate the creation of photo and video content at screenings and events, including line managing the Videography/Photography Team and appointing

external suppliers to deliver this function, as required;

? Ensure suitable release forms are produced/presented/collated to grant EIFF ownership/permission to use footage/images as required;

? Establish and develop close working relationships with key EIFF external partners and suppliers;

? Develop and deliver key strategies for community engagement, including promoting accessibility and engaging community groups and grassroots organisations with EIFF;

? Develop and deliver key promotional strategies for environmental sustainability in line with wider organisational objectives;

? Work with the Development team to develop and deliver evaluation plans to meet funder, stakeholder and sponsor requirements, including audience surveys and creative approaches to data collection and analysis;

? Work with the Festival Producer and Development team on reporting to funders, partners and stakeholders, as required;

? Provide regular ticket sales updates, identifying strategies and actions for driving uplift where required;

? Report on marketing activities, sales patterns and customer behaviour to inform current and future plans;;

? Analyse campaigns and translate data into recommendations and plans for optimising the strategies;

? Arrange feedback surveys and analyse and present the results as required;

Chair and minute meetings, as required;

? Support senior management, as required;

General

? Communicate effectively with colleagues and departments across the Festival to share information, achieve deadlines and promote a positive working environment;

? Attend meetings and provide progress and financial reports as required;

? Participate in the selection, induction and appraisal of direct reports;

? Work with relevant staff to set up workstations for direct reports;

? On completion of the contract, complete staff and line management report forms as required;

? Always act in accordance with EIFF policies and procedures;

? Carry out other duties as reasonably requested by line management.

PERSON SPECIFICATION

Essential

? Minimum of 5 years of experience in marketing, preferably in the arts, entertainment or non-profit sector;

? Understanding of film and arts/culture marketing;

? Experience of designing, implementing and monitoring integrated marketing campaigns

? Experience in the design and delivery of digital campaigns, including content, email and social

? Strong understanding of SEO practices and optimisation tactics

? Experience of Google Ads, Google Analytics, Facebook Business Manager, Hootsuite and Wordpress

? Ability to coordinate the planning, production and analytics of all email communications to customers via Mailchimp or similar platform

? Experience in creating dynamic content for various channels

? Effective project management skills

? Experience in managing budgets

? Experience working with internal and external stakeholders at all levels

? Experience successfully working to deadlines

? Excellent IT skills and experience of working with databases and CRM systems

? Strong people management skills

? Excellent administration and organisational skills and attention to detail

? Excellent communication and negotiation skills

? Excellent written and spoken English, including copywriting and proofreading skills

? A team player with strong collaborative skills, a positive attitude and flexibility; Calmness under pressure and ability to respond to changing priorities

? Ability to work constructively in a team and independently

? Proactive problem-solving

? Integrity

Desirable

? Knowledge of wider arts sector/communications/PR

? Knowledge of and interest in the film industry

? Basic knowledge of Adobe Photoshop or InDesign

? Basic knowledge of Adobe Premiere Pro

Additional Requirements

? Willingness to work occasional evenings and weekends during the Festival and other events.

TERMS AND CONDITIONS

Working days

5 days a week by agreement within standard office hours of 9.30 to 17:30, Monday to Friday. At peak times, and particularly immediately before and during EIFF, it will be necessary to work outside standard hours and at weekends.

Payment of overtime is not applicable to this post.

Contract type

Fixed term contract. February 2026 - October 2026

Salary Range

31,000 - 35,000

Holiday entitlement

25 days per annum plus public holidays, pro rata plus 10 public holiday of which 5 are fixed and 5 are floating days

Working arrangements

Based at EIFF offices in Summerhall TechCube. Hybrid working arrangements can potentially be discussed and agreed.

Pension Scheme

EIFF will comply with the employer pension duties in accordance with Part 1 of the Pension Act 2008, as amended or replaced from time to time

Edinburgh International Film Festival is an Equal Opportunities Employer and as such all positions will be offered to the candidate with the required skills for the post and without consideration to a candidate's race, ethnic origin, nationality, religion or belief, sex, sexual orientation, gender reassignment, age, marital or civil partnership status or disability.

Please note that EIFF is not a licensed sponsor for VISAs and as such you must already have the Right to Work in the UK to apply for our roles.

ENVIRONMENTAL SUSTAINABILITY

One of EIFF's core aims is to be an environmentally sustainable business and this approach will be embedded across the organisation.

Job Types: Full-time, Fixed term contract
Contract length: 8 months

Pay: 31,000.00-35,000.00 per year

Work Location: In person