Job Description

Location:

Kings Hill, Kent or Remote within UK

Reports to:

Global Head of Marketing

Department:

Marketing

About ERA Group

ERA Group is a leading global consultancy specialising in cost optimisation, supplier management, and sustainable procurement. Operating across EMEA, NORAM, LATAM, and APAC, we help organisations unlock hidden value in their supply chains through deep category expertise, data-driven insights, and innovative tools such as our SpendVue cost intelligence platform.

We operate a franchise model, with local partners across more than 60 countries, working collaboratively to deliver measurable results for clients across sectors including manufacturing, healthcare, professional services, retail, and education.

Role Overview

The

EMEA Marketing Manager

will lead the planning and execution of regional marketing initiatives that drive awareness, engagement, and demand for ERA Group's services across the EMEA region.

Reporting to the Global Head of Marketing, you will adapt and activate the global marketing strategy for regional relevance, supporting both corporate-led campaigns and local franchise partner initiatives. You will be a strategic thinker with strong execution skills, able to work across multiple markets, industries, and cultural contexts.

Key Responsibilities

Strategy & Planning

Localise and implement ERA Group's global marketing strategy for EMEA, ensuring alignment with regional market trends, customer needs, and business priorities. Develop and manage the EMEA marketing calendar, integrating sector, service, and thought leadership campaigns. Provide marketing guidance and toolkits for franchise partners to support their own demand generation activities.

Campaign Management

Plan, execute, and optimise multi-channel marketing campaigns (digital, events, PR, direct marketing) to increase brand awareness and generate opportunities. Oversee the creation and localisation of content including case studies, reports, videos, and sector insights for EMEA audiences. Manage event and webinar marketing for the region, ensuring high-quality promotion, registration, and follow-up.

Stakeholder Engagement

Act as the primary marketing contact for EMEA regional leadership and franchise partners, ensuring campaigns are understood, adopted, and supported. Collaborate closely with consultants and category specialists to source content, client stories, and market insights. Coordinate with external agencies to deliver high-quality marketing materials.

Performance & Reporting

Monitor, measure, and report on campaign performance, providing insights and recommendations for continuous improvement. Track key marketing KPIs such as engagement, lead conversion rates, and partner adoption. Ensure all marketing activities adhere to ERA Group's brand guidelines and compliance requirements.

Budget Management

Manage the EMEA marketing budget, ensuring spend is aligned to strategic priorities and delivers measurable ROI. Track and report on budget utilisation, identifying cost efficiencies without compromising campaign quality. Evaluate and approve supplier and agency costs, ensuring value for money and contract compliance.

Skills & Experience

Essential:

7+ years of B2B marketing experience, ideally in professional services, consultancy, or a franchise/network-based model. Strong campaign management skills, from planning to execution and reporting. Experience working across multiple countries, cultures, and languages in EMEA. Excellent written and verbal communication skills, with the ability to craft engaging, persuasive content. Proficiency in digital marketing tools and platforms (e.g. LinkedIn Campaign Manager, email marketing platforms, CRM systems, Adobe Suite). Strong stakeholder management and collaboration skills.

Desirable:

Experience in cost optimisation, procurement, or supply chain-related industries. Familiarity with franchise partner enablement and account-based marketing. Competence in additional European languages.

Key Attributes

Strategic mindset with a hands-on approach to delivery. Comfortable managing multiple projects and deadlines in a fast-paced environment. Highly organised, detail-oriented, and data-driven. Culturally aware, adaptable, and confident working with diverse teams. Proactive, collaborative, and solutions-focused.

Why Join ERA Group?

Work with a global leader in cost optimisation and supplier management. Be part of an innovative marketing team shaping the brand across multiple regions. Collaborate with a diverse network of experts and franchise partners. Make a measurable impact on businesses across EMEA through insight-led marketing.
Job Type: Full-time

Pay: 45,000.00-55,000.00 per year

Benefits:

Company pension On-site parking
Work Location: Hybrid remote in West Malling ME19 4YU