Job Description

Position Overview

We are seeking a creative and community-oriented Marketing Manager to lead all our marketing efforts. You will be the driving force behind attracting new patients, nurturing existing relationships, and strengthening our practice's brand reputation. This role requires a unique blend of digital marketing expertise and traditional community outreach, all with the goal of making our practice the top choice for dental care in North London.

The ideal candidate is a proactive, data-savvy, and personable professional who understands the local healthcare landscape and is passionate about making a positive impact on people's health.

Key Responsibilities

Digital Marketing & Online Presence:

Develop and execute a comprehensive digital marketing strategy focused on patient acquisition and retention. Manage and optimize the practice's website for user experience and search engine optimization (Local SEO), ensuring high visibility for terms like "dentist in london," "family dentistry," "teeth cleaning," etc. Manage our online reputation by actively monitoring and responding to reviews on Google, Yelp, and Facebook, and developing strategies to generate more positive patient testimonials. Create and manage targeted digital ad campaigns (e.g., Google Ads, Facebook/Instagram Ads) to promote specific services like Invisalign, dental implants, or teeth whitening. Develop and execute an email and SMS marketing strategy for patient newsletters, recall reminders, and promotional offers.

Content & Community Marketing:

Create engaging, educational, and reassuring content for our blog, social media channels (Facebook, Instagram, TikTok), and email campaigns. Topics may include oral health tips, explaining dental procedures, and introducing our team. Act as the practice's "brand ambassador" in the community by identifying and managing partnerships with local businesses, schools, and community organizations. Plan and promote practice events, such as open houses, "Smile Makeover" contests, or sponsorship of local sports teams. Develop and manage a patient referral program to incentivize word-of-mouth marketing.

Traditional Marketing & Internal Collaboration:

Oversee the creation of all print and promotional materials, including brochures, flyers, and direct mail campaigns. Manage relationships with external vendors, such as graphic designers, printers, and SEO agencies. Work closely with the front office team to ensure a seamless patient journey from initial contact (phone call, website form) to their first appointment. Train front desk staff on how to effectively handle new patient inquiries generated from marketing efforts.

Analysis & Reporting:

Track key marketing metrics, including new patient numbers, source of new patients (e.g., Google search, Facebook, referral), website traffic, and campaign ROI. Provide monthly reports to the Practice Owner/Manager on marketing performance and insights. Use patient feedback and data to continuously refine marketing strategies.

Qualifications & Skills

Required:

Strong knowledge of digital marketing channels, with a heavy emphasis on

Local SEO

and

Google My Business

management. Experience managing social media platforms (especially Facebook and Instagram) and social media advertising. Excellent written and verbal communication skills, with the ability to explain dental procedures in a simple, patient-friendly manner. Basic graphic design skills (e.g., Canva) for creating social media graphics and flyers. Self-starter with the ability to manage multiple projects in a fast-paced environment.

Preferred (What Will Make You Stand Out):

Experience marketing for a dental or medical practice. Proficiency with a CRM or dental practice management software (Dentally). Experience with email marketing platforms (e.g., Mailchimp, Constant Contact). Strong photography or video editing skills for creating authentic content in-office.
Job Type: Full-time

Pay: 35,000.00-41,000.00 per year

Work Location: In person