Job Description

Watson Gym Equipment is one of the leading manufacturers of strength training equipment in the world. With a passion for inspiring health and engineering greatness the aim is to become the number one supplier of gym equipment around the globe, improving the health of millions and contributing on a grand scale to a healthier, happier quality of life for people of all ages. As we continue to grow, we're looking for a dynamic and creative Marketing Manager to join our team and lead our marketing initiatives.

As the Marketing Manager, you will be responsible for developing and executing the strategic marketing plans, ensuring alignment with overall business objectives and driving brand awareness. Working closely with the Head of Sales and reporting to the Global CCO, you will play a key role in developing greater brand awareness, supporting commercial growth, and driving engagement.

You will be commercially minded, results-driven, and someone who thrives in a fast-paced, entrepreneurial environment. Takes ownership of challenges, identifies opportunities, and delivers measurable outcomes. A self-starter who can balance strategic planning with hands-on execution.

Key Responsibilities:

Marketing Strategy and Planning:

Develop and implement comprehensive marketing plans to increase brand recognition and drive sales.

Marketing Mix:

take responsibility for the entire marketing mix to achieve marketing and company objectives

Manage initiatives

to help Watson effectively target industry segments (verticals) both in the UK and globally with our distributor network

Campaign Management:

Plan and execute multi-channel marketing campaigns across digital, print, social media, website and events utilising all the tools in the promotional mix. You will develop key marketing KPIs and a marketing dashboard to evaluate ROI.

Content Creation and Design:

Manage the team leading content creation, graphic design, collateral development including website copy, blog posts, email newsletters, and social media content, ensuring alignment with brand voice and values.

Brand Development:

Enhance brand identity and position the company as a leading player in the fitness and gym equipment industry.

Collaboration:

Work closely with sales, product development, and customer service teams to align marketing strategies with business objectives.

Leadership:

Lead, mentor, and develop a small marketing team, fostering a results-driven culture.

Internal Communication

: Ensure effective internal communications, driving engagement across teams and departments.

Events

- Lead trade show participation, ensuring consistent messaging and on-site presence. Managing the process end to end

Data

: Gather insights on customers, competitors, and industry trends through events and site visits

Thought Leader

: You will be recognised as the marketing thought leader in the firm contributing to enhancing our marketing capability and documenting this knowledge (KM)

Requirements:

Bachelor's degree in Marketing, Business, or a related field. 5+ years of marketing experience, preferably within the fitness or manufacturing industry. Desire to take on a global role, develop own competences and take on additional responsibility as the organisation grows Strong understanding of B2B markets and developing marketing plans Strong project management skills, a leader who is also a doer Proven experience in digital marketing, including social media, SEO, PPC, and email marketing would be preferable but not essential Strong understanding of branding, market trends, and consumer behavior. Excellent communication and leadership skills. Creative, results-driven, and highly organised. Ability to manage multiple projects and meet deadlines. Knowledge of fitness equipment industry a plus. Familiarity with various software such as Adobe Creative Suite would be a plus

What you get in return:

Free gym membership at the Watson 24/7 Gym Career progression and development opportunities One day WFH with four days based in our modern HQ in Frome Fully equipped kitchen with Barista coffee machine A generous entitlement of 33 days holiday Casual Dress/Gym Wear On site parking
Job Type: Full-time

Pay: 50,000.00-55,000.00 per year

Work Location: On the road