Job Description

Department: Mobile for Development (M4D)

Department detail: Marketing

Location: London with hybrid working

Contract: Fixed-term contract - ASAP start until 27th March 2026



About the Team



Mobile for Development (M4D) is a dedicated global team within the GSMA, which operates at the intersection of the mobile ecosystem and the development sector. Our aim is to stimulate digital innovation and deliver both sustainable business and large-scale socio-economic impact. Our research and insights platform, in-market expertise and community of partners push forward digital innovations and implementations that empower underserved populations. To date, we have reached 260 million people.
The GSMA Innovation Fund sources innovative solutions leveraging digital and emerging technologies and supports them to scale and create favourable outcomes for local communities, which leads to greater digital inclusion, financial inclusion and resilience to climate and humanitarian shocks.
What the hiring manager says~ "The GSMA Innovation Fund Marketing Manager contributes to the development and execution of cohesive, coordinated and best-in-class global marketing communications across the GSMA Innovation Fund. This role will develop a deep understanding of all rounds of the Fund, as well as the overall Fund strategy. Key to success in this role will be strong internal stakeholder coordination skills and the ability to work seamlessly and effectively with teams around the world."

Rosie Leary, Senior Marketing Manager, Connected Women and Connected Society

About the Role



This role is a key cornerstone of the GSMA Innovation Fund team. The role plans and executes the marketing strategy for the overall GSMA Innovation Fund, and also works with the M4D programme marketing leads to help ensure that all programmes are consistent in their promotion and communication of the different Fund rounds.

This role reports to the Senior Marketing Manager, Connected Women and Connected Society, and works closely with the GSMA Innovation Fund team and the M4D Marketing team.
Key Responsibilities:

Lead on the GSMA Innovation Fund's overall marketing and content, including planning and implementing the strategy and vision to align with donor KPIs. Work closely with each marketing programme lead to ensure a consistent approach is adopted for each round, and identify ways to streamline any inconsistencies in marketing outputs. Work closely with the Innovation Fund directors to develop the overall GSMA Innovation Fund narrative, and implement this messaging across outputs such as videos, brochures, web copy, infographics and collateral for events. Maintain the digital grantee portfolio (the Innovation Fund website) to ensure it stays up-to-date and relevant for all audience segments, including grantees, MNOs, investors, Tech Hubs and donors. Act as brand custodian and ensure that the Innovation Fund team adheres to the brand guidelines in all of their outputs. This includes supporting the team on PowerPoint presentations and graphics. Copy writing and editing of webpages, social media, blogs, marketing emails, video storyboards and scripts, and press activities. Work with external agencies and designers to produce content such as reports, videos, event collateral and web development. Provide analytics on web traffic and social media. Lead on and deliver all marketing for GSMA Innovation Fund related events, including promotion, content creation, collateral design and delivery, and post-event analytics.

About YouProfessional experience in marketing, with a proven track record of managing projects successfully. Experienced in web development. Strong written and oral communication skills in English, with the ability to express complex or commercial ideas clearly, concisely and persuasively. The ability to communicate effectively across multiple channels and build relationships with people from diverse backgrounds and cultures. A creative, solutions-orientated approach to tasks and problem-solving. Experience working in fast-paced, dynamic and international environments. Intellectual self-motivation and the ability to work both independently and collaboratively. A positive, can-do attitude and a strong approach to relationship management. Proven ability to manage multiple tasks in parallel, often at speed, while maintaining high standards and attention to detail. Excellent analytical skills, with the ability to track, measure and optimise marketing performance across different channels and mediums. A solid understanding of marketing best practices for web, email and social media content. Experience with Adobe Photoshop, WordPress, Salesforce Marketing Cloud and Google Looker is advantageous. Willingness and ability to travel internationally, when required.

Contract type
Fixed Term Contract (Fixed Term)
Worker type
Employee
What We Offer
Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.
In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.
To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.
Being You at the GSMA
We care deeply about diversity, equity and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important, so flexi-time and remote working is available to all staff. We're keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The sucess of the GSMA year on year will continue to be contributed by people from all walks of life.
GSMA Values
Our values not only drive our culture - they shape how we work and interact inside and outside our global organisation.
Passionately driven
We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.
Insightful leaders
We continually develop and engage our expertise, insight and creativity so that we're always ready to respond to the changing landscape with authority, agility and nuance.
Stronger together
We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other's successes and constantly asking how we can help.
Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we're at our best - we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren't at our best and the pressure is on - we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.