Job Description

Marketing Manager

ROX | Reformer Collective | Recovery Room

Full Time, 40 hours per week

In-person role (with travel required across studio locations)

About Us

ROX Life, Reformer Collective & Recovery Room are premium, design-led fitness and wellness concepts built around community, energy and experience. From high-intensity strength and ride classes to luxury reformer Pilates and recovery spaces, we create concepts people become obsessed with.

We are growing rapidly; and we're looking for a Marketing Manager who can own our digital presence, drive brand growth and execute campaigns that turn attention into action.

The Role

This is a hands-on, strategic and creative role responsible for leading and executing marketing across all three brands. You'll oversee digital strategy, campaign delivery and market positioning, ensuring everything feels cohesive, elevated and performance-driven.

You'll work closely with the founders, exec team and studio teams, travelling to sites when needed for launches, events and content capture.

Key Responsibilities

Digital Strategy & Management

Develop and execute a clear digital marketing strategy across all brands Manage and optimise all digital marketing channels to drive growth, engagement and revenue Track performance metrics and report on KPIs with actionable insights Management of the Digital Marketing Executive

Paid Advertising

Oversee the planning, management and optimisation of paid ad campaigns (Meta, Google and other relevant platforms) Optimise budgets and ensure strong ROI Test, refine and scale campaigns strategically

Social Media Management

Lead organic social strategy across platforms Oversee content planning, scheduling and community engagement Ensure brand tone of voice is consistent, premium and distinctive Manage content shoots and studio-based capture when required

Email Marketing

Own email strategy including campaign planning, automation flows and funnels Drive retention, re-engagement and conversion through data-led email marketing Monitor performance and continuously optimise

Website & Digital Presence

Oversee website updates, UX and overall digital presence Ensure messaging, offers and launches are reflected accurately and compellingly Work with developers where necessary to improve performance and functionality

Campaign Management

Lead and execute integrated marketing campaigns across digital and in-studio channels Create launch strategies for new concepts, seasonal campaigns and promotions Ensure campaigns are delivered on time and to a high creative standard

New Studio Launches

Plan and execute marketing strategies for new studio openings Build hype, manage pre-sale campaigns and support launch events Coordinate cross-channel promotion to maximise impact

Brand Collaborations & Partnerships

Identify and secure aligned brand partnerships Manage collaboration campaigns and co-branded events Leverage partnerships for growth, exposure and community engagement

Copywriting

Write compelling copy across digital ads, email, website and social Maintain a clear, confident and elevated voice, for each brand identity, across all platforms

About You

Proven experience in a Marketing Manager or similar role (fitness, wellness or lifestyle sector preferred) Strong understanding of paid advertising platforms and digital performance marketing Confident leading digital strategy from planning to execution Excellent copywriting skills with attention to tone and brand positioning Highly organised with strong project management skills Commercially minded and data-driven Comfortable working in a fast-paced, growing business Happy to be hands-on and present in studios when needed

What We Offer

The opportunity to shape marketing across three growing brands A creative, energetic and ambitious team Involvement in exciting launches, collaborations and events Competitive salary (based on experience) Discounted studio membership and team perks
Job Types: Full-time, Permanent

Pay: 32,000.00-35,000.00 per year

Benefits:

Employee discount
Work Location: In person