Job Description

We are seeking an experienced hands-on

Marketing Manager

to join our marketing team

In this role, you would lead on our B2B marketing, across Lettings, Corporate Client Services, and Block and Estate Management. You will be responsible for developing and executing integrated marketing plans that align with business objectives, attracting and retaining customers. This role also contributes to strategic brand initiatives.

Please note, this role is 30 hours per week and is based in Keynsham.

About Us:

Andrews Property Group is a unique estate/letting agent in the UK owned by Andrews Charitable Trust. We've found millions their dream home whilst together raising over 10m to support over 180 charities. We take pride in creating an exceptional business that makes a positive impact. We believe in doing things differently by combining business excellence with a commitment to social responsibility.

Key responsibilities of the role:

Marketing Planning:

Create multi-channel marketing plans that deliver on business unit goals: driving awareness, lead generation, customer engagement, retention, and advocacy. Align plans with business unit leads and optimise based on activity and business performance. Use target audience understanding, customer insight, market trends, and competitive landscape to develop marketing strategy and plans and improve campaign effectiveness.

Marketing Communications:

Plan, build and execute campaigns across various channels, including website, blog, email, organic and paid social, branch collateral, direct mail, and events (webinars and seminars). Leverage marketing platforms and tools to deliver campaigns effectively.

Brand champion:

Maintain and enhance the company's brand image by ensuring consistency in messaging, visual identity, and tone across all marketing materials and channels. Support internal brand engagement and training initiatives.

Reporting and Analytics:

Establish KPIs to evaluate marketing activity performance. Regularly track, analyse, and report on campaign results and ROI, providing insights and recommendations for improvement to key stakeholders.

Collaboration and stakeholder management:

Work closely with marketing colleagues, business unit leadership, and wider cross-functional teams to align marketing activities and deliver the plan. Collaborate with external vendors, agencies, and partners to execute marketing campaigns and initiatives Contribute to cross-functional initiatives, such as service innovation, or customer experience improvements.

Budget Management:

Manage marketing budget, ensuring optimal allocation of resources across various marketing activities. Monitor spend, track ROI, and report on marketing performance to stakeholders.

The successful candidate will have:

Proven experience as a hands-on Marketing Manager or similar role across B2B Experience in property or housing sector (preferred but not essential). Strong knowledge of marketing principles, techniques, and best practices. Understanding of digital marketing strategies and experience of using tools, including CMS, email platform, and design tools, such as Canva. Strong writing and editing skills, with the ability to create engaging content. Experience with email marketing. Excellent analytical skills with the ability to interpret data and derive actionable insights. Strong project management skills with the ability to manage multiple initiatives simultaneously. Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners. Strong creative judgement and attention to detail.

What is Offered to you:

In exchange for your commitment and flexibility, you will be offered a great opportunity to join a business that believes in nurturing your career, valuing your commitment and rewarding you with an attractive package that really does add up.

Our benefits package includes:

Additional Birthday Day Off

Pension - enhanced at 2 years' service

Death in Service Benefit

Employee Assistance Program

Referral Program

Cycle to Work Scheme

Optional Health Care Plan

24/7 access to GP

Andrews is an equal opportunities employer, committed to creating a diverse and inclusive workplace. We value all our employees, encourage everyone to fulfil their full potential, and ensure a supportive and welcoming environment.

Our Values:

We treat every customer as our only customer

- At Andrews, we believe in building successful long-term relationships with our customers. We do that by putting in the time and effort to understand all their needs and motivations.

We value all our people

- As one united team, we treat everyone with respect, prioritizing great two-way communication in every department. We honour our commitments and ensure we're always looking out for each other.

We believe in giving back

- As an estate agent owned by a charitable trust, we do all we can to support charities and social enterprises close to home and abroad. We take pride in our contributions to society and celebrate them alongside our business successes.

This is a fantastic opportunity to join a company that believes in doing business differently. If you're an experienced B2B marketer with a can-do attitude and a passion for delivering impact, we want to hear from you

Don't delay -- apply today and start making a difference with Andrews Property Group!

Job Types: Full-time, Part-time

Pay: 28,000.00-32,000.00 per year

Expected hours: 30 per week

Work Location: In person