We are seeking a dynamic and strategic Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess strong management skills, a deep understanding of digital marketing tools, and the ability to develop innovative campaigns. This role offers an exciting opportunity to oversee diverse marketing projects, coordinate teams, and utilise data-driven analysis to optimise performance across multiple channels.
Duties
Develop and implement comprehensive marketing strategies aligned with organisational objectives
Manage and oversee digital marketing campaigns including SEO optimisation, Google Ads, email marketing, and social media management
Lead content creation, including copywriting for various platforms and campaigns
Analyse campaign performance using Google Analytics, Microsoft Excel, and other analytical tools to inform future strategies
Coordinate with cross-functional teams on project management tasks and ensure timely delivery of marketing initiatives
Oversee website management using WordPress and ensure content is optimised for search engines (SEO)
Design visual content using Adobe Photoshop to enhance brand visibility
Monitor industry trends and competitors' activities to identify new opportunities in B2B marketing and B2B outreach programmes
Lead the organisation of promotional events, webinars, and other outreach activities
Manage budgets, timelines, and resources efficiently while maintaining high-quality standards
Foster strong communication within the team and with external partners to ensure cohesive campaign execution
Experience
Proven experience in management roles within marketing environments, ideally with a focus on digital channels
Demonstrable expertise in SEO, Google Ads, Google Analytics, social media management, and email marketing platforms
Proficiency in Adobe Photoshop, WordPress, Microsoft Office suite (including PowerPoint and Excel), and IT tools relevant to marketing operations
Strong analysis skills with the ability to interpret data for strategic decision-making
Excellent copywriting skills tailored for diverse audiences across multiple channels
Experience in B2B marketing strategies with a track record of successful campaign delivery
Leadership qualities with the ability to manage teams effectively and coordinate multiple projects simultaneously
Outstanding communication skills in English with the capacity to articulate ideas clearly both verbally and in writing
Organisational skills coupled with effective time management to prioritise tasks efficiently
This position offers an engaging environment for a motivated professional eager to lead innovative marketing initiatives while developing their career within a supportive organisation.
Job Types: Full-time, Permanent
Pay: 30,000.00-45,000.00 per year
Benefits:
Work from home
Work Location: In person
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