Job Description

Marketing Manager
Role Type: Full Time
Department: Ecommerce
Reports to: Head of Direct to Consumer
Location: London (Hybrid - 4 days in-office, 1 day working from home)
About the Role:
We are seeking a dynamic and strategic Marketing Manager to lead the development and execution of our luxury retail brand strategy. This role requires a deep understanding of the luxury market, brand positioning, and consumer engagement. You will be responsible for ensuring a consistent and compelling brand presence across all channels while driving brand growth and desirability.
Key Responsibilities:
Brand Strategy & Development

• Create, define, and execute the brand strategy to enhance brand equity and market position
• Ensure brand consistency across all touchpoints, including digital, retail, events, and partnerships
• Monitor market trends and competitor activity to identify opportunities and challenges
• Identify and define our core customer personas using market research, customer insights, and sales data
• Refine brand messaging and positioning based on customer behaviour and feedback

Marketing & Campaign Management

• Plan and implement high-impact marketing campaigns that align with the brand's luxury positioning
• Collaborate with internal teams (digital, retail, and product) to ensure a seamless brand narrative
• Manage internal and external relationships to deliver best-in-class creative brand output

Customer Engagement & Experience

• Develop initiatives to enhance customer engagement and loyalty within the luxury retail sector
• Work closely with the retail and digital teams to ensure an exceptional customer journey
• Leverage customer data and insights to refine brand messaging and tailor experiences to different customer segments
• Ensure the brand's tone, content, and engagement strategies resonate with our audience's lifestyle and preferences

Partnerships & Events

• Identify and develop strategic brand partnerships and collaborations
• Lead the planning and execution of high-profile brand events and activations
• Represent the brand at key industry events and networking opportunities

Performance & Budget Management

• Define and track key brand performance metrics, ensuring alignment with business objectives
• Manage the brand marketing budget effectively, ensuring strong ROI on all initiatives
• Report on campaign effectiveness, brand perception, and customer engagement

Skills & Experience Required:

• Proven experience in brand management within the luxury sector
• Strong understanding of luxury consumers, trends, and brand storytelling
• Experience in customer segmentation and leveraging insights to inform brand strategy
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously
• Experience working with creative agencies, PR teams, and digital marketing channels
• Strong commercial acumen and analytical skills, with the ability to interpret data to inform strategy
• Exceptional communication and stakeholder management skills
• Passion for luxury, craftsmanship, and brand heritage

Preferred Qualifications:

• Degree in Marketing, Business, or a related field
• Experience in a global luxury retail brand or high-end fashion, jewellery, or lifestyle sector
• Strong knowledge of digital marketing, influencer partnerships, and luxury e-commerce trends

What we offer:

• Pension contribution
• 25 days annual leave, plus bank holidays
• Generous staff discount and regular sample sales
• Confidential wellbeing and mental health support service
• Office social events

Our Mission:
We understand that our customers want to look good, feel good and make the most of their free time. They enjoy and value their 'me-time' and catching up with friends & family. Our customers know that quality free time is central to their happiness and well-being. They embrace these special moments: time alone, time with friends and time with family.
As a life-loving brand we share this belief, so we design exclusively for free time. We are pioneering and determined in our approach, developing products that enhance the enjoyment of these moments. If we can make this time one percent more enjoyable, more confident, more comfortable, then we have fulfilled our role.
This contribution towards an elevated quality of life and, ultimately, our customer's sense of well-being is what we call... Feel-good Living.
Our Values: We are Life-Loving, Pioneering, Approachable and Discerning.
To apply, please use the 'Make this job yours' button below.
Direct applications only. No recruitment agencies.
If you do not hear back from us on this occasion, thank you for applying, but we will not be taking your application further on this occasion.
Derek Rose is a family business of three generations working together to make the very best nightwear, loungewear, leisurewear, resortwear and underwear.
Derek Rose is still family owned to this day, bringing almost 100 years of passion and expertise to its customers.

Skills Required