Job Description

Job Summary

We are seeking a dynamic and experienced

Marketing Manager

to lead our marketing initiatives and drive growth through innovative, culturally relevant strategies. The ideal candidate will have a strong background in

B2B and Retail marketing

, with proven expertise in managing campaigns, leading teams, and delivering measurable results. Since our core clients are

Urdu and Punjabi speakers

,

fluency in Urdu, English and, Punjabi is essential

for effective communication and content creation.

This role requires a creative yet analytical mindset, with the ability to develop compelling marketing campaigns that resonate with our target audience.

Key Responsibilities

Develop and implement comprehensive

marketing strategies

to enhance brand visibility and drive customer engagement, particularly within

Pakistani markets

. Manage end-to-end

marketing projects

from concept through execution, ensuring alignment with business objectives and cultural relevance. Conduct

market research

to identify trends, customer needs, and competitive insights within local and diaspora markets. Lead and execute

SEO strategies

to improve search rankings and increase website traffic. Create engaging

multilingual content

(English, Urdu, Punjabi) for websites, social media, email campaigns, and marketing materials. Manage and optimise campaigns using tools such as

Google Ads

,

Facebook Ads

, and

Google Analytics

. Oversee and grow our

social media presence

, ensuring consistent branding and community engagement across platforms. Work closely with

sales and operations teams

to ensure marketing efforts are aligned and supportive of overall business goals. Lead and mentor a small marketing team, fostering a collaborative and performance-driven environment. Monitor and report on

key marketing metrics

and present findings to senior management.

Required Skills & Qualifications

Minimum Qualification Required i.e.

Bachelors Degree.

Proven experience in a

Marketing Manager

or similar role, ideally in B2B environments.

Fluent in Urdu and/or Punjabi

, with excellent written and verbal communication skills in both

English and local languages

. Strong

team leadership

and

project management

abilities. Proficient in

digital marketing

, including

SEO

,

Google Ads

, and

email marketing

. Experience with

WordPress

for website updates and content publishing. Familiarity with design tools like

Adobe Photoshop

or Canva for creating visual content. Solid understanding of

Google Analytics

for performance tracking. Proficient in

social media management

tools and strategies for Facebook, Instagram, LinkedIn, etc. Strong

copywriting

skills for diverse platforms and audiences. Advanced Microsoft Excel skills for

data analysis and reporting

. Organised and detail-oriented, with excellent

time management

skills in a fast-paced environment.

Preferred Experience

Experience in marketing to

Pakistani and South Asian audiences

, locally or internationally. Understanding of

cultural nuances

, festivals, and consumer behaviour within these communities. Prior experience working with multilingual or multicultural marketing campaigns.

Why Join Us?

Opportunity to shape and lead impactful marketing campaigns Work with a supportive, collaborative team Direct engagement with culturally rich and diverse audiences Opportunities for professional growth and development
If you're passionate about marketing, culturally aware, and fluent in

Urdu, Punjabi, and English

, we would love to hear from you. Apply now to become a key part of our growing team!

Job Types: Full-time, Permanent

Pay: From 50,100.00 per year

Benefits:

Casual dress On-site parking
Education:

Bachelor's (preferred)
Language:

Urdu (preferred)
Work Location: In person

Application deadline: 05/10/2025