Job Description

HYBRID ROLE - 2-3 days a week in the office

About Lovegrass

Lovegrass started with a simple question: why should Ethiopia export raw ingredients and import poverty?

We're a small, growing food brand making teff-based foods in Ethiopia and sharing them with the world. Our mission is to keep value where it's grown, to prove that great food, creativity, and quality can come straight from Ethiopia on its own terms.

We work directly with farmers and pay them more than anyone else in the country for their produce. We hire locally, invest in modern facilities, and build everything from the ground up, from milling and packaging to design and storytelling. The goal isn't just to make good food; it's to build a fairer system where farmers earn more, families eat better, and pride stays rooted where it belongs.

Right now, we sell in Ethiopia, the UK, and are expanding into the EU. Most of our customers today are part of the Ethiopian and East African diaspora, people who already know and love teff. The next step is to bring teff to a wider audience: conscious consumers across Europe who care about what they eat and where it comes from.

Every decision we make is about showing that excellence can grow here and travel anywhere without losing its soul.

We're part of a new African story, one built on skill, creativity, and dignity.

Because what grows here should rise here.

The challenge

We're building a brand with purpose, but we're still a small team.

That means you won't find a neatly defined playbook here. You'll help us create the systems, structure, and consistency that make great marketing happen.

You'll work alongside a Social Media Manager in the UK and help guide a small creative team in Ethiopia (design, video, PPC). You'll report to our COO and work closely with our two founders.

This is a role for someone who is:

Highly self-motivated and resilient Exceptionally organised Tech-savvy and curious Hungry to build something meaningful from the ground up
If you're looking for a polished corporate job, this isn't it.

If you want to roll up your sleeves, learn fast, and help grow a purpose-driven brand, keep reading.

What you'll be doing

1. Manage Marketing Outputs & Execution

Oversee the day-to-day delivery of all marketing activity, keeping the calendar, campaign timelines, and posting schedules organised and on track. Manage content publishing across all channels (social, web, email) to ensure a consistent and engaging brand presence. Build simple and effective workflow systems that keep everything moving smoothly.

2. Create and Maintain Marketing Frameworks

Develop templates and frameworks for campaigns, assets, and communications so the team can work efficiently and consistently. Support collaboration between marketing, sales, and leadership through clear planning and shared tools.

3. Support Quality Control and Feedback Loops

Review and provide initial quality checks on marketing materials to ensure clarity, tone, and professionalism. Make day-to-day content decisions (for example, social posts or newsletters) while escalating bigger creative or budget decisions for C-suite sign-off. Capture and document feedback from across the team to drive continuous improvement.

4. Develop and Produce Marketing Assets (Hands-On Delivery)

Actively create marketing assets such as social content, email campaigns, product materials, or simple design work when needed. Work closely with freelancers and creators but stay personally involved in production. Support campaigns end-to-end, from concept through post-launch analysis.

5. Manage Team Coordination and OKR Reporting

Help the team understand company-level OKRs, aligning all marketing activity to Lovegrass's goals. Track and report progress to the C-suite, highlighting what's working, what's not, and what's next. Keep the team focused and motivated through clarity and structure.

6. Organise and Consolidate Marketing Assets

Manage and maintain the Digital Asset Management (DAM) system. Keep creative assets, templates, and campaign docs organised and version-controlled. Uphold consistent naming conventions and templates across documents and platforms (Notion, Slack, Attio, Customer.io). Maintain up-to-date documentation of marketing processes and key campaigns.

Who you are

A builder, not just a manager, who thrives in environments where not everything is figured out yet. Self-motivated, organised, and proactive. You don't wait for instruction, you create clarity. Tech-savvy and comfortable learning and using modern systems like Notion, Attio, Customer.io, Slack, and digital asset management tools. A clear communicator who avoids marketing jargon and focuses on results and collaboration. A foodie at heart, genuinely passionate about the food and beverage industry and the stories behind great ingredients. Culturally fluent and comfortable working across teams and time zones.

Why you'll love working here

You'll help build a purpose-driven brand from the inside. You'll be part of a unified, international team connecting the UK and Ethiopia. You'll have direct exposure to leadership and see the impact of your work every week. You'll get to use and shape a modern tech stack that helps you work smarter. You'll see your ideas come to life in weeks, not quarters. And most importantly, you'll be part of something meaningful that supports farmers and builds a fairer food system. Room for quick progression if you can help us grow!
Job Type: Full-time

Pay: 45,000.00-55,000.00 per year

Benefits:

Additional leave Casual dress Company pension Discounted or free food Employee mentoring programme Flexitime Work from home
Ability to commute/relocate:

London CR8 5NH: reliably commute or plan to relocate before starting work (required)
Application question(s):

You have previous experience as a marketing manager with a mix of paid traffic and organic. You also have experience reporting marketing data on ROI's and against a framework like OKRs
Experience:

Marketing: 3 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in London CR8 5NH