to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, management, and strategic planning, with the ability to oversee multiple projects simultaneously. This role offers an exciting opportunity to shape our marketing strategies and contribute significantly to organisational success through innovative campaigns and data-driven decision-making.
Duties
Develop and implement comprehensive marketing strategies aligned with organisational objectives, including B2B marketing initiatives.
Manage and oversee digital marketing channels such as social media platforms, email marketing campaigns, Google Ads, and optimisation of SEO practices.
Lead content creation efforts, including copywriting for websites, blogs, and promotional materials, ensuring consistent brand messaging.
Utilise analytics tools such as Google Analytics and analysis skills to monitor campaign performance and derive actionable insights.
Coordinate with cross-functional teams to ensure seamless project management and timely delivery of marketing projects.
Oversee website management using WordPress and optimise user experience through regular updates and improvements.
Manage advertising budgets, track ROI, and adjust strategies accordingly for maximum impact.
Supervise the work of junior team members or external agencies involved in creative production using Adobe Photoshop or other design tools.
Organise and lead meetings to review progress, set objectives, and report on campaign outcomes using Microsoft PowerPoint and Excel.
Foster strong relationships with external partners and clients through effective communication skills.
Skills
Proven management experience with strong leadership capabilities.
Expertise in SEO optimisation, Google Ads, Google Analytics, and social media management tools.
Proficiency in project management with excellent organisational skills and time management abilities.
Advanced knowledge of Adobe Photoshop, WordPress, Microsoft Office Suite (Excel, PowerPoint), and IT systems relevant to marketing activities.
Strong analysis skills to interpret data insights for strategic decision-making.
Excellent copywriting skills tailored for diverse audiences across digital platforms.
Experience in email marketing campaigns targeting B2B audiences.
Effective communication skills in English with the ability to convey ideas clearly and persuasively.
Demonstrated ability to manage multiple projects efficiently while maintaining attention to detail. This position offers an engaging environment where innovative thinking is encouraged, providing opportunities for professional development within a collaborative team dedicated to excellence in marketing practices.
Job Types: Full-time, Permanent
Pay: 30,841.70-55,000.00 per year
Work Location: In person
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