Job Description

bigcreative.education

Marketing Manager

Job specification pack

Welcome to

Big Creative Academy

Big Creative Academy (BCA) is a specialist

creative arts college for 16-19 year olds based

in Walthamstow, E17.

Our intent is to provide young creatives from

diverse backgrounds with the entrepreneurial skills

and academic knowledge to have a powerful impact

in the creative industries.

Through access to higher education and the

development of cultural capital we will provide

students with the attitude and resilience to

succeed.

BCA job specification pack



As an organisation we provide a supportive,


developmental environment with a creative



and innovative approach to education.


Choosing to work for BCA will enable you to be part


of a successful organisation that offer a good work-


life balance to all employees, which includes



a flexible working approach, a friendly, positive


and purposeful working environment, and


plenty of opportunities for social interaction


between colleagues.



We are a values-led organisation, award-winning in


equality, diversity, and inclusion and a best practice


college for LGBTQ+. We work with integrity


and passion, and are fiercely committed to


creating a truly meaningful work environment,


where individuals are empowered with the



tools, technology, and training to unleash



their full potential.



This is an exciting time to join BCA. We moved into


our 21m new building in January 2021 with all


new industry-standard studios and equipment, and


we expanded to launch the new Fashion Futures


Studio in September 2023.

BCT culture video >

BCA job specification pack



We have 440 young people per year enrolled onto



our Level 3 vocational programmes, and learners



take qualifications in maths and English if needed.



We have a job centre on site for learners and a


sister organisation, Big Creative Training, offering


apprenticeships. Progression outcomes for


students are filling local skills needs for a growing


creative arts sector.


The majority of our staff are dual practitioners,


teaching their professional craft. This makes BCA


an innovative environment in which to work.


Together with our industry ambassadors and


patron, Emeli Sande, all of our programmes are


industry led and forward thinking.

Benefits of working for BCA

Flexible Fridays, half day, to provide work-life
balance


Employee assistance programme

Research-based professional development

Supportive, caring and developmental


environment with full staff wellbeing


programme


Excellent career development opportunities


and performance recognition


Staff social events

Gym facilities for staff use

Cycle to work scheme

Sacha Corcoran, MBE (Principal)

I'm really proud of the team at Big Creative Academy all working


together to provide the best education possible for our learners.



Our values are incredibly important to us and we look forward to


welcoming you into the Big Creative family.

- Kindness - Respect - Inclusivity - Authenticity - Integrity -

What our learners

and graduates say...

96% of learners at BCA say their overall experience

is good. Here's what they had to say...

"The teachers always find time to help."


"I love the small class sizes, and the fun environment created."


"I get to do something I love with other people who have the


same interests as me."



BCA job specification pack


Not only did the college give us


the tools and knowledge to succeed,

they prepared us for life as creatives

of the future.

Georgia

If it wasn't for BCA there's no way

I would have become the person

I am today. Thanks for helping

me find myself!"

Amani

&

Person Specification

BCA job specification pack

Post Title: Marketing Manager

Salary: 38,000 - 44,999

Basis: Full Time/ (35 hours per week)

Weeks: 52 weeks

Start Date: 5 January 2026

Reporting to: Director of Careers, Marketing, Research and Partnerships

Location: Big Creative Academy, Clifton Avenue, E17 6HL

Annual leave: 35 days per annum

Purpose of the role:

Big Creative Academy's mission is to create careers, supporting young people onto the next steps.


After completing a course here students are able to move into employment in the creative arts,


secure an apprenticeship or go to university so that they can make a living from their passion.


This is an important post with significant responsibility. We need a talented and experienced digital


marketing professional to take responsibility for our overall digital marketing strategy and lead on


development and management of all digital channels, social media accounts and websites.


The Marketing Manager will manage all marketing to support the user experience of student


recruitment, to ensure enrolment targets are met across all BCE sites. This includes leading on all


branding and brand awareness, design assets, press/PR campaigns and internal and external


communications.

continued...

BCA job specification pack

Principal Accountabilities:

To create effective strategies to support student recruitment through high quality marketing To build relationships with feeder schools, delivering events to drive student recruitment

To promote and celebrate BCE to all stakeholders, driving engagement To enhance the reputation of Big Creative Education nationally, regionally and locally To build effective relationships and influence key stakeholders both internally and externally including
curriculum staff and employers


To manage the Content Creator and Schools Liaison Officer Together with the marketing and recruitment team, to ensure all activities are effectively monitored and
evaluated, leading to continuous improvement

Key Responsibilities:

Line management of two posts - Content Creator, responsible for content creation and social media
and the Schools Liaison Officer, supporting student recruitment with feeder schools


Plan, deliver and evaluate a marketing strategy for BCE to support brand objectives and student
recruitment


Raise the profile of BCE to key audiences through a strong digital presence, events and PR

To work with the student recruitment team to meet student recruitment targets, and link with
recruitment systems


To drive student recruitment by working closely with feeder schools, helping them meet their careers
requirements and Gatsby benchmarks


To plan and deliver events for feeder schools together with the curriculum team

To attend school careers fairs to understand your main audience

Responsible for delivering significant recruitment growth across the group generating leads through
effective digital marketing - Google Ads, promotional work on social media platforms


To track student applications effectively to understand referral sources and return on investment

To manage and develop the BCE website, via a subcontractor

To ensure high performance of the website, including SEO activities, to deliver an outstanding user
experience, liaising with stakeholders for feedback


Grow and manage all marketing channels, tracking technologies, and able to innovate in the creation of
multi-channel marketing campaigns


Monitor, interpret and report on data and metrics for marketing campaign evaluation

continued...

Create and deliver all assets and collateral to support student recruitment, including the BCE
prospectus Management of BCE style guide, ensuring that all content - print and digital - reflects the


vision, brand and tone of voice of BCE


Plan, implement and evaluate a press and PR strategy across BCE

To create communications for press releases, blog posts, newsletters and other marketing channels

Develop and maintain productive working relationships with internal and external stakeholders

To liaise with marketing departments in partner organisations to promote and amplify pieces

Develop and implement an internal engagement and communications strategy including messaging on
screens


Work with the marketing team to deliver the Academy's alumni programme, maintaining good
relationships with alumni to celebrate their achievements


Manage the marketing budget

In addition the postholder is expected to:

Work towards achieving Big Creative Academy's mission and actively participate in our culture, striving
towards outstanding teaching and learning, promoting wellbeing and bringing industry into the


classroom


Travel to and meet with key stakeholders as appropriate to the role

Undertake continuous professional development including research projects and a bespoke annual
plan


Actively promote equality and anti-racism at all times

Carry out duties at all times with due regard to Big Creative Academy's policies, including
safeguarding, health and safety and data protection and participate in training as required


To comply with and promote the Academy's safeguarding policies Work flexibly and to undertake any other duties that may reasonably allocated by the line manager,
which may include working occasional evenings and weekends



This job description is designed to outline a range of main duties that may be encountered. It is not


designed to be an exhaustive listing of tasks and can be varied in consultation with the post holder in


order to reflect changes in the job or the organisation.

Person Specification

A - Application I - Interview

BCA job specification pack

ATTRIBUTES REQUIRED DESIRABLE

METHOD OF

ASSESSMENT

Education and Qualifications


Educated to degree level or equivalent



X A



Qualifications in English and maths equivalent to GCSE Grade 4/C/Level 2 X A



Recognised marketing qualification X A



Full driving licence X A



Knowledge and Skills


Demonstrable knowledge of both traditional and digital marketing principles


and techniques, market research, lead generation, SEO



X A



Excellent graphic design skills, proficient in use of the Adobe suite X A



Expertise in relevant digital technical skills (CMS, websites, content creation) X A



Excellent project management and organisation skills, and able to exercise


initiative and plan work independently



X I



Excellent verbal and written communications skills with experience of


marketing communications


X A



Experience

Experience working within the education sector X A



Confident in delivering marketing campaigns for direct customer


acquisition, pairing this with further experience of creating marketing


collateral and content assets for marketing acquisition campaigns.



X I



Able to think strategically, plan and implement initiatives collaboratively X I



Experience in analysing data, writing reports, correspondence and other


documentation



X I



Experience with CRM systems such as Mailchimp and Salesforce X A



Experience of managing a team successfully X A



Commitment


Ability to manage a complex and varied workload, to work under pressure


and to tight deadlines, and to work on own initiative

X I



A passion for storytelling, tailoring content to different audiences and


platforms



X I



Able to work collaboratively as part of a team, positively challenge and


reflect, to deliver shared outputs



X I



Have high professional standards and personal integrity, with high


expectations of self and others; a commitment to continuous improvement



X I


BCA job specification pack

How to apply

To apply you must complete the application form and return to bca-hr@bigcreative.education . This must include


a supporting statement that evidences your experience matched to the accountabilities and person specification


of the job role.


Closing date for application is

Friday 2 January 2026, 5pm

Interviews will be held on

w/c 19 January 2026

Safeguarding

BCA operates safer recruitment practice in accordance with Keeping Children Safe in Education regulations. Please


expect the highest level of scrutiny and background checks. Appointments are subject to satisfactory references


being obtained, and an enhanced disclosure and barring service (DBS) check. New members of staff


cannot start their positions until these


documents are in place.

Warner Interviews

As a values led organisation we conduct Warner interviews as part of our


recruitment process. These are designed to help us understand your own


values and motivation for working with the specific cohort of young people


we serve. We recommend that you research this interview technique


should you be invited to attend an interview.

What our staff say...

I like the progressive nature of the

college and how we are always looking

to expand and offer a more rounded

experience for the learners.

The best part of my role is being able

to make a positive difference to the

lives of many, supporting our young

people in seeing their potential.

There is fantastic communication

between members of staff and

the management team.

I feel supported and encouraged

in my role, inspired to continue

working to deliver high quality

and engaging material.

The staff get on well with each other

and work together positively to benefit

the organisation.

Lovely working environment with a

supportive team and great students.

What we do, individually, and overall,

makes a huge impact on the lives


of these young people and

empowers them.



BCA job specification pack

I like the collaborative culture and

genuine care for staff, with time

and energy invested.

BCA is a small organisation with

a big heart and a great mission

to develop learners from

disadvantaged communities.

I am trusted by my manager to use

initiative and develop my area as

I see fit. I feel trusted and valued

in my ideas and opinions.

The environment at BCA is a huge

stand out to me. The staff are diverse

so it makes me feel very comfortable

at work.

The absolutely fantastic team of staff

that I work with - we all come from

different walks of life yet share the

same creative interests and goals

in improving learner's experience

and their lives in general.

The community feel to our college

is second to none.


BCA is an equal opportunities employer and positively welcomes


applications from all sections of the community. We are committed to


safeguarding all learners enrolled on our programmes and appointment


of successful applicants will be subject to satisfactory references being


obtained, and an enhanced disclosure and barring service (DBS) check.