A premium entertainment and nightlife venue in Central London, combining immersive gaming experiences, cinema-style entertainment, cocktails, food, and a high-energy social atmosphere. The venue hosts weekly themed events, tournaments, private bookings, and curated experiential nights.
The business is focused on building a standout destination brand--one that blends entertainment, community, and nightlife to deliver a consistently memorable guest experience.
Role Purpose
The Marketing Manager will lead the digital marketing strategy, brand growth, and online visibility of the business. This is a hands-on, strategic role responsible for planning and executing campaigns, driving bookings and footfall, and maintaining a strong, trend-driven brand presence.
The role includes direct coordination of outsourced creative and marketing teams, ensuring consistent delivery across social media, paid advertising, and digital channels.
Key Responsibilities
1. Digital Strategy & Campaign Management
Plan and deliver weekly and monthly digital marketing campaigns
Manage paid advertising across Meta, TikTok, and Google platforms
Analyse performance data and optimise campaigns for reach, conversions, and footfall
Develop promotional strategies for events, themed nights, tournaments, and private bookings
Maintain and manage the overall marketing calendar
2. Social Media Management
Oversee social media platforms including Instagram and TikTok
Coordinate with social media managers, videographers, and designers to produce high-quality content
Review and approve content plans, captions, and posting schedules
Monitor trends and adapt content direction to maintain relevance
Track engagement, growth, and content performance metrics
3. Outsourced Team Coordination
Act as the primary point of contact for external designers, editors, and social media specialists
Provide clear briefs, timelines, and performance expectations
Review and approve visuals, videos, and branded assets
Ensure deadlines are met and output aligns with brand standards
Evaluate team performance and recommend improvements
4. Community & Online Presence
Build excitement and anticipation around events and experiences
Oversee online communication and response guidelines
Monitor guest feedback across reviews and social platforms
Strengthen brand loyalty and community engagement through consistent messaging
Support event-related promotions in collaboration with internal teams
5. Brand Development & Growth
Develop and evolve the brand voice, tone, and long-term identity
Manage influencer marketing and micro-creator collaborations
Contribute ideas for viral campaigns and innovative digital experiences
Ensure brand consistency across all digital and customer touchpoints
Requirements
2-4 years' experience in marketing, ideally within hospitality, nightlife, entertainment, or F&B
Proven experience managing digital marketing campaigns and paid media
Strong understanding of short-form video content and social media trends
Experience briefing and managing creative or outsourced teams
Fluency in English; additional language skills beneficial for international team coordination
Solid understanding of analytics, performance metrics, and optimisation
Experience working with agencies, freelancers, or external partners
Organised, strategic, and comfortable working independently
Willingness to work occasional evenings for major campaigns or events
Compensation & Benefits
Base salary:
35,000-40,000 per year
Performance-based bonuses, including:
+ Viral campaign bonus
+ Event promotion performance bonus
+ Social growth bonus Free meal and drink during shifts
Staff discounts and team perks
* Opportunity to grow with an expanding entertainment brand
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