to lead our marketing initiatives and drive brand growth. The successful candidate will be responsible for developing strategic marketing plans, managing campaigns, and analysing market trends to optimise outreach and engagement. This role offers an exciting opportunity for a proactive professional with strong leadership skills and a comprehensive understanding of digital marketing tools and techniques.
Duties
Develop and implement comprehensive marketing strategies aligned with organisational objectives.
Manage digital marketing campaigns across platforms such as Google Ads, social media, email marketing, and B2B channels.
Oversee content creation, including copywriting for websites, social media, and promotional materials.
Utilise SEO best practices to improve website visibility and search engine rankings.
Analyse campaign performance using Google Analytics, Microsoft Excel, and other analytics tools to inform future strategies.
Coordinate with cross-functional teams to ensure consistent branding and messaging across all channels.
Manage the organisation's WordPress website, ensuring content is up-to-date and optimised for search engines.
Lead social media management efforts to increase engagement and brand awareness.
Supervise the marketing team, providing guidance on project management, organisational skills, and time management.
Prepare presentations using Microsoft PowerPoint to communicate campaign results and strategic plans to stakeholders.
Skills
Proven management experience with strong leadership capabilities.
Expertise in SEO optimisation, Google Ads, Google Analytics, and email marketing platforms.
Proficiency in Adobe Photoshop for content creation and editing.
Extensive knowledge of WordPress website management.
Excellent analysis skills to interpret data from various digital channels.
Strong copywriting skills with the ability to craft compelling messages tailored to target audiences.
Experience in social media management across multiple platforms.
Advanced organisational skills with effective time management abilities.
Proficiency in Microsoft Office suite including Excel, Word, and PowerPoint.
Good communication skills in English, both written and verbal.
Understanding of B2B marketing strategies and IT-related tools relevant to digital marketing campaigns. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is eager to lead innovative marketing initiatives that enhance brand visibility and growth.
Job Types: Full-time, Permanent, Graduate
Pay: 30,779.09-40,000.00 per year
Benefits:
Company pension
Employee discount
On-site parking
Work Location: In person
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