Job Description

Job Summary

We are seeking a dynamic and experienced

Marketing Manager

to lead our marketing initiatives and drive brand growth. The successful candidate will oversee strategic planning, manage marketing campaigns, and coordinate cross-functional teams to achieve organisational objectives. This role offers an exciting opportunity to utilise your management, digital marketing, and analytical skills within a fast-paced environment. The ideal applicant will possess strong leadership qualities, excellent communication skills, and a comprehensive understanding of both B2B and B2C marketing strategies.

Responsibilities

Develop and implement comprehensive marketing strategies aligned with organisational goals. Manage and oversee digital marketing campaigns including SEO optimisation, Google Ads, email marketing, and social media management. Lead content creation efforts, including copywriting for websites, blogs, and promotional materials. Analyse campaign performance using Google Analytics and other analysis tools; prepare reports to inform future strategies. Coordinate with creative teams to produce visual content using Adobe Photoshop and other design software. Manage website content through WordPress; ensure all information is current and optimised for search engines. Oversee project management activities related to marketing initiatives, ensuring timely delivery within budget. Foster relationships with B2B partners through targeted marketing efforts and networking activities. Lead a team of marketing professionals; provide mentorship and support to enhance team performance. Organise events, webinars, or promotional activities to increase brand visibility and engagement. Monitor industry trends to identify new opportunities for growth and innovation in marketing approaches.

Requirements

Proven experience in management within a marketing environment, preferably in B2B sectors. Strong knowledge of SEO best practices, Google Ads, Google Analytics, and email marketing platforms. Proficiency in Adobe Photoshop, WordPress, Microsoft Office (Excel, PowerPoint), and organisational tools. Excellent analysis skills with the ability to interpret data effectively to optimise campaigns. Exceptional copywriting skills with an aptitude for creating compelling content tailored to target audiences. Demonstrated expertise in social media management across multiple platforms. Strong leadership qualities with the ability to manage projects efficiently using time management and organisational skills. Effective communication skills in English; ability to present ideas clearly and persuasively. Knowledge of IT systems relevant to digital marketing tools and platforms. This role is ideal for a proactive individual eager to lead innovative marketing initiatives while developing their career within a supportive organisation committed to excellence in branding and outreach strategies.
Job Type: Full-time

Pay: 35,000.00-50,000.00 per year

Work Location: In person