Job Description

Job Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop and execute innovative marketing strategies that drive growth, enhance customer engagement, and maximize ROI. Your expertise in digital marketing, content creation, and multichannel campaigns will be pivotal in positioning our organization as a leader in the industry. This paid position offers an exciting opportunity to shape our marketing vision and make a tangible impact.

Duties

Develop comprehensive marketing strategies that align with company goals, focusing on B2B (business-to-business) and e-commerce markets. Manage and optimize digital marketing campaigns across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other social media channels to increase brand awareness and lead generation. Oversee content marketing efforts by creating compelling copy, managing blog posts, email marketing campaigns, and website content using WordPress and HTML skills. Utilize analytics tools like Google Analytics to track campaign performance, analyze data trends, and refine strategies for improved results. Coordinate advertising sales efforts by identifying new opportunities, negotiating contracts, and managing print advertising campaigns. Implement SEO best practices to improve organic search rankings and increase website traffic. Leverage marketing automation tools to streamline campaigns, nurture leads, and enhance customer engagement through personalized messaging. Collaborate with product management teams to develop promotional materials that support product launches and updates. Conduct market research to identify industry trends, competitor activities, and customer preferences to inform strategic planning. Manage budgets effectively across all marketing channels ensuring optimal allocation of resources for maximum impact.

Requirements

Proven experience in digital marketing, performance marketing, or multichannel marketing roles with a strong understanding of SEO, social media marketing, and content creation. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for designing engaging visual content. Hands-on experience with Google Analytics, Google AdWords (including Facebook Advertising), email marketing platforms, and marketing automation tools. Solid knowledge of HTML, WordPress website management, and basic research techniques for market analysis. Strong copywriting skills with the ability to craft compelling messages tailored to target audiences. Experience in B2B marketing strategies with a focus on product promotion and sales enablement. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Excellent analytical skills to interpret data insights into actionable strategies. Strong budgeting skills with experience managing advertising spend effectively. Join us as a Marketing Manager if you're passionate about creating innovative campaigns that inspire action! Bring your expertise in digital platforms, analytics-driven decision-making, and creative storytelling to help us grow our brand presence worldwide. This is your chance to lead impactful initiatives that make a difference!
Job Type: Full-time

Pay: From 29,121.56 per year

Work Location: In person