Job Description

Marketing Manager

This is your opportunity to help Sperrin Metal redefine what's possible in storage, delivering solutions that truly make life easier for our customers.

You will inspire change!

Reports to:

Managing Director

Location:

Draperstown, Northern Ireland - regular travel across the UK, Ireland & Europe

Department:

Commercial

Contract:

Full time, permanent

Why Join Us?

At Sperrin Metal, we prioritise our employees and their well-being. We foster a company culture of positivity, respect, fun, and appreciation for every team member.

Welcome to Sperrin Metal

Sperrin Metal is a family-run, innovative manufacturer of bespoke storage & racking, where your ideas are valued and impactful to company growth. We are on an exciting journey to implement Lean thinking across all departments, striving to become the global benchmark for manufacturing excellence, pushing boundaries and redefining what's possible in our industry.

The Role

You will lead the creation and delivery of Sperrin Metal's marketing strategy, establishing effective systems and processes to support business development, brand growth, product launches and digital transformation. The role involves developing and executing impactful campaigns across both digital and traditional channels, driving innovation and collaborating with colleagues throughout the Tierco Group as needed

Key Responsibilities

Lead the development and implementation of a comprehensive marketing strategy and campaigns across multiple channels.

Establish and embed rigorous marketing governance, performance metrics and reporting to evaluate return on investment and continuous improvement.

Build brand presence through effective messaging, digital content, social engagement, traditional marketing and trade shows.

Drive lead generation initiatives to support sales and business development.

Manage marketing budget and measure campaign performance to optimise ROI.

Develop marketing collateral and sales enablement tools in collaboration with product and commercial teams

Identify new marketing opportunities and trends to keep Sperrin Metal competitive and innovative.

Collaborate with internal and external stakeholders to amplify marketing efforts as the function expands.

Establish marketing processes, tools and reporting mechanisms to standardise operations.

Support the continuous improvement culture by integrating best practices and learning into marketing activities.

Mentor and develop future marketing talent as the function grows, fostering a culture of high performance and creativity.

Identify, evaluate and implement opportunities to leverage AI and digital tools to improve business performance, streamline processes, enhance data-driven decision-making and drive innovation across the organisation.

Essential Criteria

Proven experience in a broad marketing role with responsibility for strategy development and execution.

Strong knowledge of digital and traditional marketing channels and tools.

Demonstrated ability to work independently while building processes and teams.

Excellent communication, project management and analytical skills.

Commercially minded with a results-driven approach.

Experience in budget management and reporting to demonstrate financial accountability.

Adaptability and enthusiasm for contributing to a growing business and evolving function.

Demonstrated awareness & experience using AI-driven tools or digital automation to enhance efficiency, reporting accuracy or business insight, with a willingness to lead future AI system improvements and adoption initiatives.

Desirable Criteria

Experience in manufacturing or industrial sectors helpful but not essential.

Familiarity with brand management and lead generation tactics.

Proven capability in organising trade shows and events.

Understanding of marketing automation and CRM systems.

Knowledge of market research and competitive analysis.

Skills in SEO or paid digital media campaigns.

Design experience using Adobe programmes or similar.

Experience of working in an organisation with a Lean mindset.

Remuneration

A competitive package will be available to reflect the candidate's experience and the importance of this role to our long-term global growth ambitions.

Competitive salary (commensurate with experience).

Performance related bonus linked to individual and company targets.

Pension and company benefits package

Opportunities for professional development and training support.

Sperrin Metal DNA

At Sperrin Metal, we are passionate about growth, persistence and serving our customers and teams with heart. Our values promote a culture of continuous improvement, encouraging resilience when facing challenges and keep our customers at the heart of everything we do. By joining us you will help shape and strengthen our positive & dynamic workplace culture.

Part of a Global Vision - Tierco Group

As part of the Tierco Group, this role connects you with a network of companies including Seating Matters and Sperrin Metal - all sharing a passion for innovation, continuous improvement and world-class manufacturing.

You'll be part of a collaborative group environment, contributing to projects and initiatives that span across Tierco companies.

To apply for the above role, please email your CV with a short cover letter to careers@sperrin-metal.com

Job Types: Full-time, Permanent

Pay: 45,000.00-55,000.00 per year

Work authorisation:

United Kingdom (required)
Work Location: In person

Reference ID: Sperrin Metal - Marketing