Job Description

Job Title: Marketing Manager

Reporting to: Group Sales & Commercial Manager

Location: Maidstone, ME16 0LS (requires occasional travel to other locations)

Contract: Full-time

About Us:

Xcel Health Group

is one of the fastest-growing physiotherapy and allied healthcare companies in England, based in Kent. We deliver NHS and private services across multiple locations in Kent and South East London, working in partnership with over 180 GP practices and prisons across England.

With a strong and diverse team of over 125 professionals, we are driven by clinical excellence, innovation, and a strong people-first culture. We are looking for individuals with the right attitude, passion, and ambition to help us continue our journey toward becoming the best physiotherapy provider in England.

Job Summary:

We are seeking a strategic, creative, and commercially driven Marketing Manager to lead the overall marketing function across Xcel Health. This role will be responsible for planning, executing, and optimising marketing strategies that drive brand growth, patient acquisition, service awareness, and commercial performance across the group. The Marketing Manager will oversee digital marketing, content, social media, brand management, and campaign delivery, working closely with the Sales & Commercial Manager, clinic leaders, and senior stakeholders. This is a hands-on leadership role that blends strategy with execution in a fast-growing healthcare business.

Key Responsibilities

Marketing Strategy & Leadership:

Own and deliver the overall marketing strategy aligned to business growth, revenue targets, and service expansion. Translate commercial objectives into clear marketing plans, campaigns, and measurable outcomes. Provide leadership, direction, and support to marketing and creative team members. Manage marketing priorities, budgets, timelines, and resource allocation effectively.

Brand, Content & Creative Oversight:

Ensure consistent application of Xcel Health's brand identity across all platforms and materials. Oversee the creation of high-quality graphic, written, and video content for: Website, Social media (LinkedIn, Instagram, Facebook, TikTok, and YouTube), Podcasts, campaigns, and promotional materials. Approve creative outputs to ensure quality, accuracy, and alignment with brand and clinical standards.

Digital & Performance Marketing

Lead digital marketing efforts across the website, SEO, social media, and online AD campaigns. Monitor and analyse key marketing performance metrics, including: Reach, engagement, conversions, and lead generation Use data and insights to optimise campaigns, content, and channels. Work closely with sales and operations to improve patient flow, referrals, and service uptake.

Social Media & Community Growth

Own the group's social media strategy, ensuring platforms are actively managed and strategically grown. Oversee content calendars, campaigns, and community engagement. Ensure timely, professional responses to online engagement and feedback.

Collaboration & Stakeholder Engagement

Work closely with: Sales & Commercial Manager, Clinic managers, operational leaders. and Executive leadership Support business development initiatives, service launches, recruitment campaigns, and employer branding. Contribute to leadership discussions and provide regular marketing performance updates.

Qualifications & Experience Essential:

Proven experience in a marketing leadership or management role (3-5 years) Strong background in digital marketing, content strategy, and brand management. Experience managing marketing campaigns from concept to delivery. Excellent communication, organisational, and stakeholder management skills. Ability to analyse data and translate insights into action.

Desirable

:

Experience in healthcare, professional services, or multi-site businesses. Working knowledge of SEO, website optimisation, and analytics tools. Experience overseeing graphic design, video, and multimedia production. Familiarity with podcast, video, and social content production workflows. kills & Attributes: Strategic thinker with strong commercial awareness. Creative mindset balanced with data-driven decision-making. Confident leader who can inspire, guide, and challenge a team. Highly organised and able to manage multiple priorities. Proactive, adaptable, and comfortable in a fast-paced environment.

Benefits

Company pension Private Dental, Eye & Mental Health Check-ups (up to 250) EAP - 24/7 Employee Assistance Programme Employee of the Month & Year recognition Gift vouchers and referral incentives (150 per successful referral) Personal mentorship and leadership development Additional annual leave (up to 7 days for long service) Company events Free on-site car parking Travel allowance
Job Type: Full-time

Pay: 32,000.00-37,000.00 per year

Work Location: In person