Fortuna Gaming is a UK-based iGaming digital marketing agency specialising in driving growth and market presence for real money casino, slots, bingo and live dealer brands. Founded in 2017, we are experts in SEO, PPC, affiliate partnerships, performance campaigns and multi-channel digital strategies that deliver measurable growth for high-traffic websites across global markets.
Role Overview
We're hiring a Marketing Manager whose primary focus is finding and executing new ways to grow traffic across our websites.
This is not a role for someone who only wants to "manage campaigns" or follow fixed strategies. We want someone who can look at what we already do, spot opportunities, and come up with smart, practical ideas to improve and expand our traffic generation efforts.
You should be comfortable taking ownership of ideas, turning them into real projects, and judging success based on results, not theory.
Key Responsibilities
Proactively identify new opportunities to grow traffic across Fortuna Gaming's websites, using original ideas, testing, and iteration rather than relying solely on established playbooks.
Analyse existing traffic sources and marketing methods, then expand, refine, or combine them in new ways to unlock additional growth.
Design and test new acquisition strategies, campaigns, or content formats, measuring results and scaling what works.
Take ownership of traffic growth initiatives from concept through execution, including briefing content, coordinating development changes, and reviewing performance.
Use data and hands-on analysis to spot gaps, underperforming areas, or emerging opportunities within competitive iGaming markets.
Collaborate closely with content, SEO, affiliate, and technical teams to turn ideas into live, revenue-driving projects.
Continuously monitor results and make improvements based on real-world performance rather than assumptions.
Share insights and learnings clearly with the wider business, helping shape future growth strategies.
Stay informed on changes in search, paid media, platforms, and user behaviour that could impact traffic growth, and suggest practical responses.
What We're Looking For
Experience & Background
A degree is not required
as we prefer proven experience growing or contributing to the growth of successful websites, ideally within iGaming, affiliates, or competitive online sectors.
Strong understanding of multiple traffic generation methods, such as SEO, content-led growth, paid media, partnerships, email, or social -- you don't need to be a specialist in all, but you must understand how they fit together.
Experience working in environments where testing, iteration, and performance matter more than rigid plans.
Practical Skills
Strong analytical ability -- comfortable reviewing performance data and drawing sensible conclusions.
Confident turning ideas into clear actions and seeing them through.
Comfortable working with WordPress, including publishing content, managing pages, and collaborating on site improvements.
Familiar with common analytics and marketing tools (e.g. Google Analytics, Search Console, ad platforms).
Personality
Self-motivated and comfortable taking responsibility for outcomes.
Curious, creative, and willing to challenge assumptions.
Able to communicate ideas clearly to both technical and non-technical team members.
What We Offer
? Ongoing training and mentorship from experienced professionals.
? Hands-on experience working with leading online gaming and betting brands.
? A collaborative, supportive team environment where learning is encouraged.
? A central Newcastle city centre office with excellent transport links.
? Opportunities for performance related bonuses.
? Pension Scheme.
? Relaxed work environment with casual dress.
? Flexible working hours.
? 23 days annual leave + bank holidays (plus 1 extra day for each years' service).
? Company nights out, day trips, team bonding activities.
Working Hours
? Full-time, 40 hours per week.
? Mon-Fri 40 hours per week. 4 days per week office based plus 1 remote day.
How to apply
For those wishing to apply, please email your CV and covering letter, with a detailed description of why you feel you are suitable for this role to scott.manford@fortunagaming.com
Job Types: Full-time, Permanent
Pay: 26,000.00-36,000.00 per year
Benefits:
Casual dress
Company events
Company pension
Work Location: In person
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