Job Description

At PDM Produce we are growers and creators of delicious salads, from crunchy heads of iceberg, to superfood salads bursting with flavour and nutrients, all from our farm in the heart of the country, direct to the shelves of our customers.

We are the UK's first vertically integrated fully prepared bagged salads operation. We're third-generation farmers who believe in nurturing the ground we work on to produce great-tasting whole head and prepared salads. Our family business has spanned more than two decades, making us experts in the field, and one of the UK's leading salad growers and most innovative prepared salad businesses.

Set in the beautiful Shropshire countryside, our 3,800-acres of fields are home to a variety of salad crops. We are constantly evolving and innovating, committed to ensuring quality for our customers and the consumer. Grown, picked and packed with care, the PDM family are proud to produce the very best in tasty, nutritious salads, from the land we are entrusted with.

This role will be based within

Bfresh

, located on our Staffordshire farm at PDM. Bfresh is a cold-pressed juice operation, producing fresh, all-natural juices, smoothies, and shots from our on-farm juicery. Using the very best leafy greens and ingredients, we are proud to create products that are as natural as they are nutritious. Bfresh is a family business and people are at the heart of what we do.

Key Responsibilities:

To lead, develop, and execute the B.fresh marketing strategy, building a reputable, profitable, and sustainable brand. The Marketing Manager will oversee all marketing channels, drive brand growth, and ensure the delivery of exceptional customer experiences. This role will manage the marketing team and collaborate across departments.

Develop and implement a comprehensive marketing strategy aligned with business objectives, sales targets, and growth ambitions

Lead, mentor, and develop the marketing team, setting clear objectives, providing regular feedback, and fostering professional growth

Collaborate with sales, NPD, operations, and senior leadership to ensure marketing supports and accelerates business-wide goals

Set and manage the marketing budget, ensuring efficient allocation of resources and strong return on investment

Define and track key performance indicators (KPIs) for all marketing activities, using data-driven insights to optimise strategy

Ensure the B.fresh brand ethos, voice, and visual identity are communicated consistently and authentically across all touchpoints

Develop and evolve brand positioning to maintain relevance, differentiation, and emotional connection with target audiences

Manage the creation and delivery of compelling content across social media and printed materials

Manage and evolve influencer campaigns, brand collaborations, partnerships, and ambassador relationships to extend brand reach

Monitor brand health through customer feedback, sentiment analysis, and market research

Plan, execute, and analyse integrated multi-channel marketing campaigns (social, email, web, in-store, events) that drive awareness, engagement, and conversion

Manage social media account and content, ensuring consistent engagement, community growth, and alignment with brand values

Lead the planning and execution of events, activations, and charity initiatives that enhance brand awareness and reinforce key messaging

Support new product development (NPD) launches with creative campaigns, sampling strategies, and content that drives trial and adoption

Track and report on competitor activity, market trends, category developments, and NPD to inform strategic decision-making

Use customer feedback, analytics, and data insights to identify opportunities for improvement, innovation, and growth

Stay ahead of industry trends, platform updates, and emerging marketing techniques to maintain competitive advantage

Present regular performance reports and strategic recommendations

Ensure excellent internal communication, proactively sharing insights, campaign performance, and customer feedback across teams

Represent B.fresh at industry events, trade shows, networking opportunities, and community initiatives

Support the wider group business with marketing projects, expertise, and strategic input as required

Provide cover for the Social Media & Marketing Executive and Customer Service & E-Commerce Admin during absences or periods of increased demand

Support e-commerce operations and customer service as needed, ensuring continuity of service and brand standards

Job Types: Full-time, Permanent

Pay: 35,000.00 per year

Benefits:

Canteen Casual dress Company events Company pension Enhanced maternity leave Enhanced paternity leave Life insurance On-site parking
Work Location: In person