Job Description

Job title

Ambala Marketing Manager

Reports to

Head Of Marketing

Salary

45,000 per annum

Location

Welwyn Garden City with travel to Enfield as per Business needs

Job purpose

The Field Marketing Specialist plays a key role in activating the Cake Box brand at a local level. You'll lead the marketing support for new store openings, help roll out national and regional campaigns in-store, drive local footfall through targeted activities, and support franchisees with tools and ideas to boost sales. You'll also play a strategic role in managing and growing brand partnerships.

Duties and responsibilities

New Store Openings:

Plan and execute local marketing campaigns for new store launches Develop and manage opening week promotional activity and community engagement Coordinate with franchisees, store teams, and creative agencies for launch collateral Track and report on store opening performance and footfall impact

Campaign Execution:

Support rollout of national and seasonal campaigns at store level Ensure consistency of brand messaging and in-store experience Deliver toolkits, POS and digital assets for local use Monitor store compliance and gather campaign feedback

Brand Partnerships & Activations:

Identify and manage local and national brand partnerships (e.g. influencers, events, cross-promotions) Explore opportunities to partner with complementary businesses or community organisations Support the creation and activation of co-branded campaigns

Franchisee Sales Support:

Work closely with franchisees to understand local challenges and opportunities Provide marketing advice, best practice ideas, and ongoing support Develop sales-driving initiatives tailored to regional needs Host sessions to upskill franchisees on local marketing

Requirements

5+ years' experience in a field or retail marketing role Strong understanding of local marketing, brand activations, and store operations Experience working in a multi-site retail, franchise or QSR environment Comfortable travelling regularly across the UK (driver's licence required) Strong project management and organisational skills Excellent communication and stakeholder management Commercial mindset with a focus on results and ROI Experience in Food and Beverage. Travel from Welwyn Garden City to Enfield as per Business needs.
Job Types: Full-time, Permanent

Pay: 45,000.00 per year

Benefits:

Company pension Free parking
Work Location: In person