Job Description

Role Summary

The Marketing Manager for Pewag Lifting solutions reports to Segment Management / Group Head of Marketing. This role is responsible for developing and executing the global marketing strategy for the lifting segment (segment F). It combines strategic planning with hands-on execution, coordinating campaigns, digital presence, and product communication to enhance Pewag's position as a premium brand in lifting technology.

Essential Candidate Requirements:

Bachelor's or Master's degree in Marketing, Business, Communications, or related field. 5+ years of marketing experience, preferably in an industrial B2B or technical environment. Strong project management and communication skills. Experience with CRM, CMS, and marketing automation tools. Proficiency in English (German or additional languages are not essential but would be a plus). Creative thinker with analytical capabilities and hands-on mentality.

Key Responsibilities:

Strategy & Planning

Develop and implement the annual marketing plan for Pewag Lifting in line with company goals. Manage marketing budgets and measure ROI of activities. Identify market trends, customer needs, and competitor activity.
Brand & Communication

Ensure brand consistency across all channels, materials, and markets. Develop marketing materials such as catalogs, brochures, product sheets, videos, and case studies. Support internal and external communications, including PR and corporate identity.
Digital Marketing

Manage and optimize digital channels (website, social media, newsletters, and online advertising). Coordinate with the digital team to improve SEO/SEM, lead generation, and analytics reporting. Oversee content creation for online platforms, ensuring technical accuracy and engaging messaging.
E-commerce

Assist the ecommerce team with a strategy for the lifting solutions team.
Sales Support

Collaborate closely with sales teams to develop targeted campaigns, trade show materials, and lead generation tools. Coordinate international trade fairs, exhibitions, and customer events. Create sales presentations and technical marketing support materials.
Product Marketing

Work with product management to launch new lifting products and solutions. Translate complex technical information into clear, market-oriented communication. Develop positioning, messaging, and competitive analysis for key product ranges.

Role Specifics:

Location: Office Based - Poole.

Salary: 50,000 - 65,000 dependent on experience.

Working Hours: Monday to Thursday 08:30 to 17:30. Friday 08:30 to 16:00 (total of 40 hours per week).

Holiday: 20 days pro-rata plus the Christmas Shutdown period and UK Bank Holidays.

Facilities: Free on-site car, motorbike and bicycle parking. On-site shower and changing facilities. Tea and coffee provided to all staff.

DIS Benefit: Group life cover provided to all employees.

Cost of Living: Periodic cost of living salary reviews for all employees.

Health: Annual occupational health surveillance and monitoring for relevant staff.

Well-being: Independent employee assistance programme (EAP). Eye-care vouchers for relevant staff.

What We Offer

A key role in a respected international brand with a strong heritage. The opportunity to shape the marketing direction of a premium lifting technology division. A dynamic, international working environment with flat hierarchies. Competitive salary and benefits package.

About Pewag Lifting

Pewag is a global leader in chain and lifting technology, known for uncompromising quality, safety, and innovation. With centuries of experience in metalworking and a strong focus on engineering excellence, Pewag Lifting develops and produces premium lifting solutions for industrial, construction, and offshore applications.

We are looking for a motivated and strategic Marketing Manager to strengthen our brand presence, support sales growth, and drive marketing initiatives across international markets.

Application:

This role is based in our office in the UK. Therefore, to be considered candidates must hold the Right to Work in the UK. We are not offering overseas visa sponsorship for this role.

We're professional people, looking for like-minded individuals, therefore we expect a professional application. For an application to be considered, an up-to-date CV must be submitted, supported by a covering letter.

Unfortunately, due to the volume of applications we receive, only candidates successful in passing to the next stages of the application process will receive further contact from us.

Job Types: Full-time, Permanent

Pay: 50,000.00-65,000.00 per year

Benefits:

Free parking Life insurance On-site parking
Ability to commute/relocate:

Poole BH16 6FL: reliably commute or plan to relocate before starting work (required)
Education:

Bachelor's (preferred)
Experience:

B2B marketing: 5 years (required)
Work Location: In person