Job Description

Current Vacancy:

Marketing Manager

Location:

Remote with some travel to attend meetings and events

Job Type:

12 months Fixed Term Contract

Reporting to:

Head of Marketing

Salary:

40,000 to 45,000 DOE plus bonus

ABOUT US

We are a well-established and trusted health economy partner, saving millions for reinvestment in health and social care through our Workforce, Financial and Care businesses.



We are dedicated to improving the health economy through expert advisors, established technology, and best practice process improvement. Our work has also been recognised with numerous HR and Finance industry awards.



All our employees work from the comfort of their own home. We now have over 400 employees based across the length and breadth of the UK, enjoying the flexibility of working remotely.



We are proud to say that we are currently the:

1st Best Large Company To Work For in the UK

1st Best Consultancy To Work For in the UK

We are a

3-star (out of 3) rated company

by Best Companies, recognising Liaison Group as a

'World-class Company to Work For'

.

ABOUT THE ROLE

Are you ready to make an impact? This role is all about attitude and adaptability. We are looking for someone with a can-do approach, a willingness to learn, and the confidence to take ownership of projects. If you thrive in a flexible, varied environment and enjoy rolling up your sleeves to make things happen, this is the perfect opportunity.



You will join a collaborative team where curiosity, attention to detail, and relationship-building matter just as much as technical skills.

JOB SUMMARY

As a Marketing Manager, you will lead the delivery of integrated B2B marketing activity across our Group of businesses. Working closely with commercial and product teams, you will shape and execute marketing plans, optimise campaigns using data-led insights, and make full use of Microsoft Dynamics 365 for automation and reporting. You will work across a wide range of campaigns and initiatives - all contributing to improving outcomes and creating positive impact across the NHS.

PRINCIPAL TASKS & ACTIVITIES

Strategy & Planning:



Develop and execute multi-channel marketing plans aligned with Liaison Group's growth objectives.


Collaborate with product managers and commercial teams to create compelling propositions messaging and sales materials.


Strong understanding of end-to-end marketing strategy, with the ability to demonstrate ROI and identify engagement opportunities for new products and services.



Digital Marketing & Automation:



Manage inbound/outbound campaigns, social media, paid ads, and content marketing. Use D365 for automation and segmentation.


Lead product development initiatives and digital campaigns that drive website performance and convert traffic into qualified leads.



Campaign Management & Reporting:



Monitor and optimise campaigns, deliver ROI reports with actionable insights.


Deliver monthly ROI reports with actionable insights for continuous improvement.



Content & Brand:



Oversee creation of product collateral, strengthen brand positioning, and ensure consistency across all channels.



Stakeholder Engagement:



Build strong relationships internally and externally, aligning marketing initiatives with business objectives.


Represent Marketing at internal meetings and strategic planning sessions.

ABOUT YOU

Essential:

Proven generalist B2B marketing experience, ideally in healthcare or professional services.


Strong analytical skills for ROI reporting and campaign optimisation.


Excellent written and verbal communication skills with a keen eye for detail.


Highly organised with strong project management capability.


Creative mindset with the ability to generate fresh ideas for content and campaigns.

Desirable:

Experience in digital marketing strategy (SEO, PPC, social media).


CIM or equivalent marketing qualification.


Familiarity with GDPR compliance and data privacy best practices.


Ability and willingness to travel within the UK essential.

Personal Qualities:

Naturally curious, with a genuine eagerness to learn.


Ready to take on briefs that need translating into creative, compelling outputs.


Meticulous attention to detail, with the confidence to take ownership and show what you can do.


Strong relationship builder with excellent influencing skills.


Thrives in fast-paced, dynamic environments where there's real scope to make an impact.


Positive, proactive, and adaptable -- with a genuine can-do attitude.


A sociable, collaborative team player, motivated by work that ultimately makes a difference across the NHS.

OUR VALUES

Our values are to work with Care and Honesty, to Inspire and Guide our colleagues and clients.



Care - We are proud to help the health economy save money. We care about people.


Honesty - We operate with the integrity and are honest with ourselves, our colleagues, and our clients.


Inspire - We are at the forefront of health economy innovation.


Guide - We provide guidance to ensure that clients can make the most of every savings opportunity.

HOW TO APPLY

If this sounds like the right fit and you want to work for an award-winning, market-leading company, please apply using the link to our current vacancies page and follow the steps: https://myliaison.jobs.people-first.com/jobs



We are proud to support our colleagues and will offer an interview to any candidate with a disability, should they match the skills and experience required for the role.



Liaison Group is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We pride ourselves on being a place where we can all be ourselves and succeed on merit.



Liaison Group are committed to the Good Recruitment Campaign and are official signatories for the Good Recruitment Charter.



Thank you for your interest in joining Liaison Group