Job Description

Though a short drive from Glasgow, Cameron House feels a million miles away from everyday life. Set in 400 acres of beautiful Scottish countryside, it's considered one of the country's finest 5-star luxury resorts. Why? Because it's home to a world-class spa with rooftop infinity pool, 18-hole championship golf course, five-star lodge and hotel accommodation, impressive restaurants, a marina, and a choice of exhilarating and relaxing outdoor activities. For meetings and conferences, Cameron House provides a truly flexible choice of spaces in a truly memorable setting, while our extensive corporate offering also includes a range of team-building and social activities.
And the wonderful setting of Loch Lomond also makes Cameron House the perfect place to tie the knot. We can tailor weddings to very specific requirements for intimate celebrations, larger events for up to 400 guests, or anything in between.
Main purpose of job
Responsible for creating, executing, delivering, and optimising comprehensive and effective marketing strategies for Cameron House, Cameron Lodges and the sub brands across core revenue streams, channels and segments aligned to the tactical objectives, goals, and overall vision for the resort.
The Marketing Manager will mentor and work closely with the marketing department to support the core disciplines across owned, earned, and paid media and collaborate with key stakeholders with a focus on driving revenue growth and profitability, increasing brand visibility and enhancing the guest experience.
Reporting to the Marketing Director, the core responsibilities of the role include:

• Developing and implementing effective, creative and 'customer focussed' marketing strategies, on property programming concepts, guest journeys and tactical campaigns that align with the overall business objectives and demonstrate goals, targets and KPI's across traditional and digital channels
• Support in the mentorship and development of a team of 3 marketing specialists, reporting into the Marketing Director
• Working closely with key stakeholders to develop plans to maximise revenue and grow direct market share
• Collaborate, process and manage workflow between property operations, designers, copywriter and deadlines to maintain a high standard of visual and written content that aligns with brand guidelines.
• Collate and manage rolling experience deck for all property experiences.
• Accountable for supporting creative concept creation, collateral and visual content for rooms, food and beverage, meetings and events, spa, golf and gift voucher revenue streams
• Leverage CRM tools to analyse, segment, and target audiences, driving personalisation, retention, and conversion through email, social, paid media, and on-property activations.
• Utilise digital analytics to measure campaign performance, optimise spend, and inform data-driven decisions that improve marketing effectiveness and ROI.
• Track and monitor marketing budget expenses, ensuring that the department performs and delivers within given budgets.
• Develop and maintain strong pro-active relationships and working in collaboration with internal and external stakeholders including digital, PR and website agencies.
• Research and Monitor marketing trends, regional and international competitive set, new and improved tools and applications specific to the hotel industry and target markets
• Attending regular and key operational and stakeholder meetings where required to ensure there is alignment in overall approach, objectives and goals

Personal characteristics and competencies
The following range of characteristics and competencies are required.
Essential:

• Proven experience in marketing management, ideally within hospitality or a customer-centric industry.
• Strong background in CRM platforms, digital marketing strategy, and data analytics.
• Exceptional communication, project management, and leadership skills.
• Proven experience in a senior marketing role and a strategic thinker with a strong background in digital marketing and brand management with a marketing-based qualification or degree
• Excellent communication and strong copywriting skills.
• Ability to manage multiple projects and work under pressure.
• Experience in managing marketing budgets and analysing performance metrics.
• Creative thinking and problem-solving abilities.
• Understanding in marketing software such Adobe Pro, Photoshop, In design Microsoft platforms
• Strong understanding of digital marketing techniques and tools
• Creative and innovative thinker with a genuine desire to deliver excellent customer experience through innovative and unique travel marketing campaigns (digital & traditional)
• Ability to work collaboratively with cross-functional teams and external partners
• Flexibility to adapt to changing market trends and business needs
• Numerate and analytical with the ability to produce reports and derive valuable insights and analysis
• Experience using a CRM for reporting, research and insight purposes
• Proficient in learning to use different programmes, software and platforms quickly and efficiently

Desirable:

• Hospitality industry experience

What's in it for you?
Here's what to expect when you work as part of our team:

• Free meals when on duty, in our team cafes
• Pension scheme
• Refer-a-friend scheme
• Birthday lunches and long service awards involving recognition with high street shopping vouchers and overnight stays
• Enhanced holidays, rising with long service
• Free Leisure Club Membership, with friends and family discounts.
• Employee care service, offering lifestyle and wellbeing support and counselling via a confidential helpline
• On-site discounts on Cameron House and Cameron Lodges accommodation, 30% off food and beverages, golf membership, spa treatments, Celtic Warrior cruises, outdoor activities and retail products
• Supplier and local business discounts
• Free parking
• At Cameron House we can offer fully funded, work-based training and development. Everything from apprenticeships, structured work experience in other businesses and supported scholarships through to graduate programmes, specialist craft training, and formal qualifications up to HND and Degree level.

We are based in 400 acres of Scottish countryside, only 40 minutes' drive from the centre of Glasgow so if the outdoors are your thing there's also the wider Loch Lomond and Trossachs National Park on your doorstep - just waiting to be explored in your free time.

Skills Required