Job Description

Role Purpose

The Marketing Manager is responsible for translating and delivering the group marketing strategy across Cove Group businesses, ensuring integrated campaigns, content, and channels perform effectively, drive growth, and deliver measurable commercial outcomes.

This role exists to translate strategy into action, leading the marketing team, managing priorities, and ensuring marketing activity is executed to a high standard, on time, and with measurable impact.

The Role

As Marketing Manager, you report into the Head of Marketing and are accountable for the day-to-day delivery of marketing activity across Cove Group.

You lead and develop the marketing team operationally, setting clear priorities, managing performance, and fostering a culture of accountability, creativity, and continuous improvement, turning strategic direction into clear plans, campaigns, and outputs. You manage performance, optimise activity, and ensure marketing supports revenue growth, audience engagement, and brand consistency.

This is a hands-on leadership role. You are expected to be close to delivery while maintaining a clear view of performance, priorities, and team capability.

Key Responsibilities

This section outlines the key areas of accountability for the role and the standards expected in each area.

Strategy & Delivery

Translate the group-wide marketing strategy into clear, actionable and integrated marketing plans that align with business objectives and customer needs. Lead the planning and delivery of integrated B2B and B2C campaigns across Cove Group businesses. Own marketing calendars, priorities, and delivery timelines. Ensure campaigns are delivered on time, on brand, and to agreed objectives. Continuously optimise marketing activity based on performance data and insight.

Experience & Engagement

Ensure marketing activity delivers consistent, high-quality brand experiences that resonate with target audiences across all channels. Oversee content, campaigns, and messaging to ensure relevance and audience engagement. Work with Senior Marketing Officers to ensure content and campaigns align with brand standards. Champion customer-focused marketing that drives engagement, trust, and loyalty. Use data and market insights to inform decision-making, optimise campaigns, and demonstrate marketing effectiveness

Operational Management & Compliance

Lead, mentor, and support the marketing team in daily operations, fostering professional growth and effective collaboration. Manage workflows, processes, and project management tools to ensure efficient delivery. Ensure compliance with data protection, advertising standards, and internal governance. Maintain clear documentation, processes, and reporting across marketing activity. Oversee risk management and ensure compliance with legal, regulatory, and internal marketing standards. Develop and coach marketing team members, supporting their skills growth and career progression

Financial & Commercial Performance

Own and manage allocated marketing budgets, driving efficient use of resources to maximise return on investment and commercial impact. Monitor campaign ROI, lead generation, and conversion performance. Work closely with Finance and the Head of Marketing to track spend and forecast performance. Ensure marketing activity contributes directly to revenue growth and commercial outcomes.

Collaboration & Communication

Serve as the key operational liaison between marketing, sales, operations, and senior leadership, facilitating communication, alignment, and strategic execution. Provide clear direction, feedback, and support to Senior Marketing Officers and Marketing Officers. Report regularly to the Head of Marketing on performance, risks, and opportunities. Foster a collaborative, accountable, and high-performing marketing team culture.

Key Performance Indicators

Performance in this role will be measured through a combination of quantitative and qualitative indicators aligned to the Cove Group's PDR framework.

These include:

Successful delivery of marketing plans and campaigns Marketing contribution to revenue, lead generation, and footfall Campaign performance against agreed KPIs Efficient use of budget and resources Strong team performance, engagement, and delivery standards

About You

You are a confident and adaptable marketing leader who thrives on delivering results, fostering team success, and driving strategic marketing impact.

You are organised, commercially minded, and comfortable leading a team while staying close to execution.

Essential Skills & Experience

Proven experience in a marketing management role Strong campaign planning and delivery experience Experience leading and managing marketing teams Strong understanding of digital marketing channels and performance metrics Excellent organisational and stakeholder management skills

Desirable

Experience working across multiple brands or business units Background in tourism, leisure, heritage, or experience-led sectors Experience managing marketing budgets and reporting performance

Personal Attributes

Delivery-focused and accountable Calm, organised, and decisive Commercially aware Strong communicator and team leader Aligned with Cove Group's values

The Reward

This role offers the opportunity to lead a high-impact marketing function, shape how strategy comes to life, and directly influence business performance.

You will work closely with senior leaders, develop a capable team, and deliver marketing activity that makes a visible, measurable difference across Cove Group businesses.

What We Offer

At Cove Group, we believe work should be something you look forward to. We're building a culture where people feel valued, growth is constant, and purpose drives everything we do. You'll be part of a team that's passionate, collaborative, and proud of the difference we make every day.

As part of our culture promise, we offer:

A collaborative, supportive, and values-driven environment. Fair pay, regular recognition, and genuine appreciation for your work. Opportunities for professional growth, learning, and development across Cove Group. Clear expectations, honest feedback, and leadership that lifts others. A positive, purpose-driven workplace where you can grow, thrive, and make an impact.
Here, you won't just do great work, you'll help shape a culture we can all be proud of.

Key Dates

Application Closing Date - 30 January 2026 Phone Interviews from - 6 February 2026 In Person Interviews from - 13 February 2026 Candidate Selection Date - 16 March 2026
Job Types: Full-time, Permanent

Pay: 40,000.00-45,000.00 per year

Benefits:

Company pension Employee discount Flexitime On-site parking Sick pay
Experience:

Marketing management: 3 years (required)
Work Location: Hybrid remote in Shrewsbury SY1 2HP

Application deadline: 30/01/2026