Job Description

Marketing Manager

Location:

Stone, Staffordshire Hybrid working, 2 days a week in our Stone Office)

Status:

Permanent, Full Time

Package:

Competitive Salary, Flexible Working, Development & Opportunity (Personal & Technical), Private Medical (Optical & Dental options), Matching Contributory Pension, 25 Days Leave + Public Holidays + Buy and Sell Scheme, Life Insurance, Referral Scheme, Employee Assistance Program, Benefits Hub.

Who's Instem?

Well, we're a global provider of bespoke industry-leading software solutions and services, which facilitate the pre-clinical, and clinical phases of the drug discovery process. We have over fifteen products in our portfolio, used by over 700 pharmaceutical clients (including all the top 25!)

What's the culture/environment like?

For a global business of over 400 staff, we very much have a family feel. You'll be part of a friendly, communal, solution based, flexible environment, where you'll feel empowered, valued and accountable. We'll invest in you as a person and encourage you to take part in companywide workshops for wellbeing, mental health, critical conversations, and strengths.

Why are we hiring a Marketing Manager?

We are hiring a Marketing Manager as we grow the Marketing team.

This role sits at the intersection of product marketing and campaign execution. You'll develop go-to-market strategies for key product lines, translate value propositions into compelling content, and launch integrated campaigns that support demand generation and sales enablement.

You'll collaborate closely with Product Management, Sales, and the wider Marketing Team to deliver programs that resonate with our scientific and regulatory audiences across CROs, pharma, biotech and industrial markets.

This is an ideal role for a versatile marketer who is both strategic and hands-on, someone who enjoys owning the message and making it perform in market.

What are you responsible for?

Product & Content Strategy

Own the positioning and messaging for specific product lines, ensuring alignment with market needs and commercial priorities Translate technical and customer insights into compelling narratives, use cases, and content across the buyer journey Develop product marketing collateral including brochures, slide decks, FAQs, and internal enablement materials

Campaign Planning & Execution

Plan and execute integrated campaigns across digital, email, events, and social channels to generate qualified leads and top of funnel pipeline. Define audience segments, campaign objectives, timelines, and key performance indicators Partner with Marketing Operations and Regional Sales to drive alignment between campaigns and pipeline goals

Go-to-Market Support

Support new product launches, feature releases, and market entry strategies with coordinated GTM plans Collaborate with Events, Digital, and Sales teams to ensure cohesive presence across all touchpoints; web, webinars, tradeshows, and more

Performance & Optimization

Analyze campaign and content performance; recommend and implement improvements based on data Maintain accurate campaign tracking in Salesforce and marketing automation tools

Skills, Knowledge, Experience:

5+ years of experience in B2B marketing, ideally within SaaS, life sciences, or technology-enabled services Demonstrated success in a role that combines product marketing and campaign management Skilled in developing clear, persuasive messaging for technical and scientific audiences Experience delivering marketing programs that support pipeline generation and sales enablement Familiarity with CRM (Salesforce) and marketing automation tools (e.g., HubSpot, Pardot) Strong project management and collaboration skills Degree in Marketing, Business, Life Sciences, or related field preferred


An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.



Instem stores and processes data using an Applicant Tracking System (ATS). For more information regarding our privacy policy use the following link: https://www.instem.com/privacy/



#LI-KL #LI-HYBRID