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The Subscriptions Marketing team are responsible for all direct-to-consumer marketing, promoting Future's portfolio of print and digital specialist titles to both existing and potential customers. The overall objective of the team is to sustainably increase subscription revenues through optimised marketing campaigns via a variety of online and offline channels.
What you'll be doing
Reporting to the Senior Marketing Manager, the Marketing Manager will operate in a strategic capacity. You will devise and deliver an effective plan that owns and drives decision-marketing for designated vertical acquisition performance, marketing trends, customer behaviours, pricing, previous performance, positioning, and CPA.
You will prioritise and co-ordinate workload effectively for yourself and your reports. You'll be accountable for best-practice and accurate execution and delivery of acquisition campaigns within your designated verticals, and across the wider portfolio.
You will also required to develop 3rd party opportunities to acquire new subscribers, to build/maintain working relationships with existing providers and vendors, and to actively explore new areas of opportunity.
Experience that will put you ahead of the curve
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