Job Description

We're looking for a Marketing Manager to own and grow the entire marketing function for big-picture brand vision to the details that make every drop hit. You'll lead a crew across Creative, Social & Affiliates, PR, and agency partners, making sure every touchpoint feels aligned, on-brand, and built to move the needle.?
This is a strategic, hands-on role inside a brand that's scaling fast across international markets. The right person is a sharp, culture-led marketer who can build and execute a global strategy across all consumer touchpoints, with a strong commercial mindset and deep understanding of key retail accounts.?
You'll own the marketing calendar, budgets, and cross-functional alignment - driving the brand's vision, story, and growth across digital and IRL - while developing a small, ambitious team hungry to make noise on a global stage.?
Key responsibilities

• Build and execute a full-funnel marketing strategy across brand, digital, community, and e-commerce, keeping the streetwear consumer at the center of every decision.?
• Lead, mentor, and inspire a multidisciplinary marketing team spanning Performance, Social & Affiliates, and Creative, creating space for big ideas and sharp execution.?
• Set clear KPIs, budgets, and priorities that drive sustainable growth while strengthening brand heat and equity.?
• Turn brand vision into bold, actionable campaigns and initiatives that show up consistently across all markets and platforms.?
• Make sure every move in marketing ladders up to wider business and commercial goals, from brand awareness to sell-through.?
• Partner with the Creative Lead on campaign direction, launches, and content, ensuring everything looks and feels unmistakably on-brand.?
• Guard the brand's visual identity and storytelling, keeping the output sharp, consistent, and culturally relevant.?
• Champion a culture of creativity, experimentation, and test-and-learn thinking across the team.?
• Keep authenticity at the core of everything, rooted in real streetwear culture rather than trends for trend's sake.?
• Lead social, community, and affiliate strategies that reflect brand values and build long-term loyalty.?
• Scale community and creator programs, nurturing relationships with athletes, ambassadors, creators, and partners who genuinely align with the brand.?
• Drive regional activations across key markets (UK, EU, North America), adapting tone and tactics while staying true to the brand.?
• Work closely with Product, E-commerce, and Operations to power product launches, seasonal drops, and key merchandising moments.?
• Own marketing calendars, campaign planning, and brand activations across the business end-to-end.?

Experience

• 6-10+ years' marketing experience, ideally in streetwear, fashion, or culture-led consumer brands.?
• Deep feel for culture, trends, and audience behaviour - you understand what moves the community and what doesn't.?
• Proven track record leading and growing multidisciplinary marketing teams.
• Strong grasp of both brand and performance marketing, and how they work together across the funnel.?
• Experience concepting and delivering standout campaigns, content strategies, and brand narratives.?
• Confident using data, analytics, and insight to refine strategy and measure impact, without losing the creative edge.?
• Comfortable in a fast-paced, entrepreneurial environment where things move quickly and ownership is key.?
• Visionary and hands-on - you can set the direction, then roll up your sleeves to make it happen.?

Skills Required