Job Description

Company Outline:
Job Role: Marketing Manager
Location: Homebased - UK
Salary: Competitive (DoE)
Contract Type: Permanent
What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources
Why do we want you?
Because this role is about far more than execution.
We're looking for someone who understands how marketing drives real business growth. Someone who can connect commercial objectives, customer insight and competitive context, then turn that into focused, high?impact activity.
You'll bring the curiosity to challenge assumptions, the confidence to influence senior stakeholders, and the commercial mindset to ensure marketing effort translates into measurable results.
If you're motivated by impact and the opportunity to shape growth, we'd love to hear from you!
Please note: To complete your application, you will be redirected to Wilmington plc's career site.
At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked "apply"! Job purpose, tasks and responsibilities:
You will be responsible for:
Commercial Strategy & Planning

• Translate Phoenix growth objectives into clear marketing strategy and quarterly plans.
• Own business unit pipeline contribution and marketing ROI.
• Carry out ongoing competitive analysis to understand market positioning, win/loss trends and competitive threats.
• Identify and size growth opportunities across new markets, geographies, product launches, segments and revenue streams.
• Build commercially grounded business cases to support marketing investment decisions.
• Produce and share a monthly competitive intelligence summary.

Campaign Strategy & Briefing

• Lead robust campaign planning and briefing from commercial objective through to delivery.
• Produce high?quality briefs covering objectives, target personas, key messages, competitive positioning, success metrics and channel strategy.
• Ensure all activity is driven by customer insight, commercial priority and competitive context.
• Review creative concepts, providing business?unit context and commercial challenge where needed.

Performance, Insight & Optimisation

• Track and analyse pipeline contribution, conversion rates, ROI and cost per lead/opportunity.
• Turn performance data into clear commercial insight and practical recommendations.
• Partner with the Head of Marketing to review results, providing context on what's working.
• Recommend optimisation priorities to central delivery teams based on business impact.
• Monitor competitor marketing activity and assess implications for strategy.

Customer Experience & Digital Presence

• Identify friction points, conversion barriers and content gaps across the customer journey.
• Work with Web and Operations teams to prioritise improvements based on commercial impact.
• Ensure Phoenix's digital experience reflects strategic priorities and competitive positioning.

What's the Best Thing About This Role?
You'll have real influence over growth decisions, a direct line to senior stakeholders, and clear ownership of commercial outcomes. If you enjoy shaping strategy, challenging assumptions and seeing the measurable impact of your work, this role delivers.
What's the Most Challenging Thing About This Role?
Your success in this role depends on strong relationships, commercial credibility and the ability to balance longer?term strategy with immediate business pressures whilst keeping marketing focused on real growth impact. Essential and desirable capabilities:
To be successful in this role, you must have/ be:
Commercial & Strategic Marketing Expertise

• Strong B2B marketing experience with a demonstrable commercial track record.
• Proven ability to translate business objectives into clear, effective marketing strategies.
• Experience contributing to measurable pipeline growth, revenue impact and ROI.
• Confident building business cases and justifying marketing investment.

Campaigns, Execution & Performance

• Experience briefing and managing agencies and/or internal teams to deliver campaigns.
• Solid understanding of demand generation, content marketing and campaign measurement.
• Comfortable working with marketing technology, performance analytics and reporting.
• Able to turn insight into action -- understanding why deals are won or lost and adjusting approach accordingly.

Market Insight & Growth Focus

• Experience identifying and quantifying market opportunities across products, segments or geographies.
• Strong capability in competitive analysis and market intelligence gathering.
• A growth mindset, with the ability to spot and act on new opportunities.

Stakeholder Influence & Ways of Working

• Strong understanding of sales processes, buyer journeys and revenue models.
• Proven ability to influence and partner with senior stakeholders across the business.
• Experience working cross?functionally (Sales, Product, Operations) to drive shared outcomes.
• Clear, confident communicator -- able to simplify complexity and provide clear direction.
• Comfortable influencing without direct authority, building credibility through strong relationships.
• Resilient and adaptable, able to thrive in ambiguity, balance competing priorities and negotiate for shared resources.

We know it's not a skill, but the successful candidate must have permission to work in the role's location by the start of their employment. Before you go....:
About Us
Phoenix Health & Safety, part of Wilmington plc, is a leading provider of health and safety training and consultancy. We empower individuals and businesses through expert education and support. Our rapid growth makes this an exciting time to join our team!
Join us and do Work That Means Something
At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape.
When you join us, you'll not only make a real difference for our customers, you'll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities.
Whether you're just starting out, returning to work after a break, or looking to take your next step, you'll be doing work with meaning.
Join us and make a real difference. Click on "APPLY" today!
The Legal Bit!
The statements above are intended to describe the general nature and level of work performed by employees assigned to this role. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
*Please note that this role may remain advertised until an offer of employment has been made.

Skills Required