Job Description

About Us

The Bath House is a wellness destination celebrating traditional bathing rituals and holistic rejuvenation. We're seeking a dynamic Marketing Manager to join our team and help us grow our presence in the competitive beauty and wellness market.

The Role

This is a generalist marketing position offering creative freedom and the opportunity to shape our marketing strategy from the ground up. You will closely collaborate with our external strategy advisor, who will provide regular guidance, ensure alignment with the overarching growth plan, and support you in maintaining clarity, direction, and momentum across all marketing activities.

As the strategy evolves, you will take responsibility for its implementation and ongoing optimisation. The role can be full-time or part-time, with compensation aligned to experience and schedule. You'll be instrumental in our digital presence and campaign development, and will have an opportunity to contribute to our expansion plans for the new site.

This role will be perfect for someone who is comfortable managing multiple projects, communicating with diverse stakeholders, and has a genuine passion for creating experiences that resonate with our community. This role can be structured as either full-time or part-time to suit the right candidate, with salary pro-rated accordingly.

Key Responsibilities

Execute the marketing strategy across all channels and ensure alignment between content, advertising, partnerships, and customer journey Manage and optimise digital advertising, including Google Ads and other paid platforms, with a focus on performance and return on investment Oversee website development, content accuracy, user experience, and search engine optimisation Develop and maintain a consistent content pipeline aligned with campaign goals and seasonal priorities Source, brief, and manage freelancers and agencies, including designers, photographers, copywriters, and advertising specialists Identify and negotiate growth partnerships that expand our reach, such as platform listings, experience marketplaces, hospitality partnerships, concierge services, and complementary wellness brands Monitor performance data, implement adjustments, and report outcomes to leadership and the external advisor Maintain a cohesive brand presence across all digital channels and ensure messaging reflects The Bath House culture and values Support future location launches by developing scalable and repeatable marketing frameworks

Essential Requirements

Experience in hospitality, wellness, beauty, luxury lifestyle, or a similarly competitive consumer market Oversee website development, maintenance, and optimisation, including SEO best practices Experiences in sourcing and managing freelancers and creative agencies Comfortable working with data and making decisions based on performance metrics Ability to create engaging content that resonates with our wellness-focused audience Demonstrate ability in website development and management Experience in sourcing and managing freelancers and external partners Excellent written and verbal communication skills Self-motivated with the ability to work independently

What We Offer

Full-time or part-time arrangements available Genuine input into marketing strategy and planning 50% discount on all services for friends and family A discretionary bonus is typically equivalent to one month's salary based on individual and company perfomance Two meals are provided during work days Free access to treatments and facilities
Job Type: Full-time

Pay: 45,000.00-50,000.00 per year

Benefits:

Flexitime
Work Location: In person