Pelsall Windows and Glass Ltd is a well-established family run company based in Walsall, known for delivering high-quality windows, doors, and glazing solutions. With a strong reputation built on excellent customer service and craftsmanship, we are looking to expand our presence and customer base through more structured and effective marketing.
Job Overview:
We are seeking an experienced and motivated Marketing Manager to lead and implement marketing activities that promote our products, support our sales team, and strengthen our brand in the local area. This is a hands-on role focused on traditional marketing and local promotion, rather than digital marketing or social media.
Key Responsibilities:
Develop and execute local marketing strategies to increase brand visibility and generate enquiries
Plan and manage print advertising, leaflet distribution, and promotional materials
Coordinate marketing campaigns across local publications, signage, and community channels
Organise and represent the company at trade shows, local events, and exhibitions
Work closely with the sales team to support lead generation and track campaign effectiveness
Build relationships with local businesses, trade contacts, and community partners
Monitor market trends and competitor activity in the local area
Manage the production of brochures, signage, and branded items
Requirements:
Proven experience in a marketing role, ideally within home improvements, construction, or a local B2C business
Strong planning and project management skills
Excellent written and verbal communication
Ability to work independently and take initiative
Good understanding of traditional marketing methods (e.g., print, in-person events, community engagement)
Comfortable working in a small team environment and wearing multiple hats
Familiarity within the home improvements industry is desirable.
Experience working with external suppliers such as printers or signage companies
Local area knowledge and community engagement experience
Benefits:
Competitive salary based on experience
Company pension
Supportive and friendly team
Opportunity to take ownership of marketing for a growing business
Monday to Friday working hours
Summary
We are seeking a dynamic Marketing Manager to join our team at Pelsall Windows and Glass Limited. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement across our product range. This position is crucial for enhancing our market presence and supporting our growth objectives.
Responsibilities
Develop and implement comprehensive marketing strategies to promote our products.
Manage B2B marketing efforts to strengthen relationships with commercial clients.
Analyze market trends to identify opportunities for growth and improvement.
Oversee SEO initiatives to enhance online visibility and drive traffic to our website.
Utilize email marketing campaigns to engage with existing customers and attract new ones.
Collaborate with sales teams to align marketing efforts with business goals.
Monitor and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
Requirements
Proven experience in a marketing management role, preferably within the manufacturing or retail sector.
Strong understanding of B2B marketing principles and practices.
Excellent communication skills with the ability to manage multiple projects effectively.
Proficiency in SEO techniques and digital marketing tools.
Familiarity with Excel for data analysis and reporting purposes.
Experience with email marketing platforms is a plus.
If you are passionate about driving brand success through innovative marketing strategies, we invite you to apply today and join our dedicated team at Pelsall Windows!
Job Type: Part-time
Pay: 45,000.00-50,000.00 per year
Expected hours: 40 per week
Benefits:
Company pension
Employee discount
Free parking
On-site parking
Work Location: In person
Reference ID: Marketing Manager
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