Job Description

Job Overview

We are seeking an experienced and dynamic Marketing Manager to lead our marketing team and develop innovative strategies to enhance our company's visibility and drive business growth. The ideal candidate will possess strong management skills, a comprehensive understanding of digital marketing tools, and excellent communication abilities. This role offers an exciting opportunity to shape our marketing initiatives across multiple channels, including SEO, social media, email marketing, and B2B campaigns. The successful applicant will be responsible for overseeing projects, analysing market trends, and ensuring the effective execution of marketing plans to meet organisational objectives.

Responsibilities

Develop and implement comprehensive marketing strategies aligned with company goals. Manage and lead the marketing team, fostering a collaborative and high-performance environment. Oversee digital marketing activities including SEO optimisation, Google Ads campaigns, and social media management. Coordinate content creation, copywriting, and visual design using Adobe Photoshop and other creative tools. Maintain and update the company website using WordPress; optimise content for search engines. Analyse campaign performance through Google Analytics and other analytics tools; prepare detailed reports for senior management. Plan and execute email marketing campaigns to engage target audiences effectively. Manage B2B marketing initiatives to establish strategic partnerships and expand market reach. Organise projects using project management methodologies; ensure timely delivery within budget constraints. Utilise Microsoft Office suite (Excel, PowerPoint, Word) for data analysis, presentations, and documentation. Monitor industry trends and competitor activities to identify new opportunities for growth. Communicate clearly with internal teams and external stakeholders to ensure alignment of objectives.

Experience

Proven experience in a managerial marketing role with a track record of successful campaign execution. Strong knowledge of SEO best practices, Google Ads management, Google Analytics, and email marketing platforms. Proficiency in Adobe Photoshop, WordPress, Microsoft Office (Excel, PowerPoint), and IT systems relevant to digital marketing. Demonstrable skills in copywriting, social media management, project management, organisational skills, and analysis techniques. Experience in B2B marketing environments with excellent communication skills in English. Leadership qualities with the ability to motivate teams and manage multiple projects efficiently. Familiarity with B2B strategies and a deep understanding of current digital marketing trends. This role is ideal for a proactive professional eager to contribute innovative ideas within a supportive organisation committed to excellence in marketing practices.
Job Types: Full-time, Permanent

Pay: 38,700.00-55,584.60 per year

Work Location: In person