Job Description

Marketing Officer

Job Details


Job Title: Marketing Officer


Department: Marketing


Campus: Alton


Salary: Grade 4 Spine Point 15 - 28,609.78


Contract Type: Permanent


About the Role


Are you a results-driven, creative thinker with a passion for making an impact? We're looking for an experienced Marketer to join our busy team, leading the marketing for Alton College. This is a varied and exciting campaigns role where no two days are the same. You'll be responsible for creating, delivering and analysing marketing and recruitment campaigns, events and activities that enhance the Alton College brand, generate awareness, and increase market share.


Responsibilities


You will be responsible for:
Manage, implement, and coordinate marketing and recruitment campaign strategies, events and activities to enhance the Alton College offer, generate awareness and increase market share in 16+ audience and their influencers. Develop content ideas and create content to work cross-platform with due consideration for both brand effectiveness and audience user journey. Present ideas, pitches, and proposals for creative content to recruit 16-18's and recommend the appropriate channels or mix of channels and expected outcomes. Utilise industry-standard tools and packages to develop, create and produce written video, and photographic content for target audience. Manage Alton's external advertising for 16+ campaigns booking, schedules, deadlines, artwork and scripts ensuring brand management, cost-effectiveness and attention to detail. Liaise with external suppliers to ensure cost-effectiveness and value for money.



Requirements


You will need:
A professional marketing qualification e.g. CIM, IDM or working towards this or a relevant degree. Experience of running integrated campaigns, online and offline. Experience of creating video, for personal or professional social media channels Experience of planning and running events. Knowledge and experience in using/populating social media platforms including Facebook, YouTube, TikTok, Snapchat and Instagram.

Benefits


In return, you will receive:

Invest in Your Growth

: Access a wide range of training, in-house coaching, workshops, and funding for qualifications. Opportunities for funded research, with potential international travel.

Generous Pension Plans

: Benefit from either the Local Government Pension Scheme or Teachers' Pension Scheme.

Ample Time Off

: Enjoy a generous annual leave package to maintain a healthy work-life balance.

Exclusive Discounts

: Get an NUS TOTUM card, offering discounts with hundreds of retailers.

Visit our website to learn more!


Application


How to apply

We strive in offering an inclusive and accessible recruitment and interview process to all candidates. Should you have any questions at all, or require any support with reasonable adjustments, please contact recruitment@hsdc.ac.uk and a member of our team will respond as soon as possible.


For more information on the position itself, please connect with Jane Golds at jane.golds@hsdc.ac.uk for any queries. Please note, we appreciate the value of each applicant but kindly ask that you complete an application form as we do not accept CV's.


If you would like to take a look at the job description for this vacancy, please see this under Supporting Documents on the right-hand side of the page.