Job Description

Salary

28,514 - 30,345 Per annum

Contractual hours

36.5

Basis

Full Time - All Year

Region

Permanent

Package

On Site Gym
Parking
Local Government Pension Scheme
Staff Discounts
Cycle to work

Job category/type

Support Staff

Date posted

21/10/2025

Job reference

REQ001737

JOB DESCRIPTION & PERSON SPECIFICATION

Job Title:

Marketing Officer - Digital

Job Ref No:

REQ001737

Contract type:

Permanent

Hours per week

: 36.5

T&Cs:

Business Support

Band:

F

Salary

: 28,514 - 30,345

Location: South & City College Birmingham Based in our Hall Green campus post-holders but will be required to work at any College Centre

Responsible to:

Assistant Marketing Director - Web & Customer Journey

Closing Date :

15th November 2025

Interview Date :

27th November 2025

DBS Check: Enhanced DBS check/certificate required

Aims of Job/Job Purpose

A creative and versatile digital marketer, the post-holder will play a key role in delivering the College's web and customer journey strategy --with a strong focus on producing and coordinating engaging content for a wide range of audiences.

This is a hands-on role that blends creativity with technical know-how. You'll lead on content creation across multiple formats (written, video, visual), the website, and help shape the online customer journey through tools like HubSpot. You'll also support digital campaigns, SEO optimisation, and continuous improvement initiatives to ensure our digital presence is fresh, accessible, and impactful.

Key Accountabilities and Responsibilities

Creative Content Co-ordination:Lead the creation, editing, and publishing of engaging, accurate, and accessible content across digital platforms. Coordinate content production that reflects the College's brand and resonates with target Organise content in a variety of formats including: + Written articles and copy
+ Video and multimedia assets
+ Visual graphics and infographics
+ Email and social media content
Visit College campuses and external events to gather content first-hand, or coordinate with colleagues to ensure coverage and capture of key moments and stories. Co-ordinate and update website content across faculties, campuses, and service areas in collaboration with internal stakeholders. Work closely with the web developer and external web agency to enhance user experience, improve SEO, and monitor web traffic.

Digital Marketing CampaignsRespond to briefs with creative digital marketing solutions that meet and exceed campaign objectives. Organise and produce content for targeted email campaigns and lead nurture workflows. Use segmentation, A/B testing, and performance tracking to optimise email effectiveness. Assist in building workflows, email templates, and user lists within the College's CRM (HubSpot).

Paid Digital CampaignsSupport the Assistant Marketing Director in planning and delivering high-performing paid digital campaigns. Monitor campaign performance and adjust strategies to maximise ROI. Analyse data to identify trends, performance gaps, and opportunities for improvement. Produce weekly performance reports with actionable insights for internal stakeholders.

Website ContentOversee digital projects from concept to delivery, ensuring deadlines, budgets, and quality standards are met. Collaborate with marketing colleagues, IT, website developers and academic teams to ensure consistent messaging and branding. Support with guidance and training for colleagues on digital best practices and tools.

Innovation, Continuous Improvement and EventsStay up to date with emerging digital trends, tools, and best practices. Recommend and implement new initiatives to improve engagement and user experience. Regularly review and refine digital processes to enhance efficiency and accessibility. Support the promotion and delivery of College events including Open Days, community activities, and departmental celebrations.

Other Duties and Responsibilities

Comply with internal and external quality standards and contribute to the College's strategic

Comply with college policies, procedures, and health and safety regulations.

Support the safeguarding and promotion of students' welfare.

Maintain confidentiality in relation to all College information and to comply with Data Protection Legislation.

Participate in the College's Appraisal scheme and undertake any training as required.

Support and actively participate in the implementation of the College's Equal Opportunity

It is an offence for anyone who is barred from working with children and or vulnerable adults to apply for this position. All posts are subject to an enhanced DBS check

The for this role has been attached, please refer to this for a more detailed information of this role

About South and City College Birmingham's

We are one of the largest further education providers in the UK, with eight campuses across the city. We are committed to ensuring students have the relevant skills, qualifications and experience for their future, whether that is to seek employment or continue their education.

Our vision is to be recognised as an outstanding educational and economical resource by, providing outstanding education, training that is primarily vocational in response to the needs of the learners, employers and other key stakeholders.

At South and City College Birmingham, equality, diversity and inclusion are integral to who we are and what we do. We are firmly committed to promoting and imbedding the key principles for all within our institution, from our learners to our staff, governors, employers, visitors and contractors.

For further details about the role and how to apply: please click onto the "Apply Online" button.

Should you have any queries, please contact the People Services team by email to

peopleservices@sccb.ac.uk

The college is committed to safeguarding and promoting the welfare of children and young adults and expect all staff to share this commitment.

The successful applicant will be subject to all necessary pre-employment checks. including, enhanced DBS; Prohibition check; Childcare Disqualification (where applicable); qualifications (where applicable); medical fitness; identity and right to work.

All applicants will be required to provide a minimum of two suitable references covering a 5-year period.

An online search will also be carried out as part of our due diligence on all shortlisted candidates.

This post is exempt from the Rehabilitation of Offenders Act 1974 and the amendments to the Exceptions Order 1975, 2013 and 2020. Which means that when applying for certain jobs and activities certain spent convictions and cautions are 'protected' so they do not need to be disclosed to employers, and if they are employers cannot take them into account.

Further information about filtering offences can be found in the DBS filtering guide.

PERSON SPECIFICATION

Characteristic

Essential

Desirable

Evidence

Extensive experience working in digital marketing.


P


Application Form/Interview/ Assessment


Significant professional knowledge gained through qualification, practice and theoretical/conceptual understanding of digital marketing techniques, concepts and trends


P


Application Form/Interview


Degree within a Communications (English) or marketing discipline.


P


Application Form/Interview/ Assessment


Chartered Institute of Marketing (CIM) qualified


P


Application Form/Interview/ Assessment


GCSE English (grade B or above) or equivalent


P


Application Form/Interview/ Assessment


Extensive experience of writing and producing content within a rane of digital marketing related projects.


P


Application Form/Interview/

Assessment


Competent with marketing automation platforms.


P


Extensive experience of copywriting and editing for digital platforms including email.


P


Application Form/Interview/ Assessment


A strong grasp of web analytics packages such as Google analytics.


P


Application Form/Interview


Excellent communication skills.


P


Application Form/Interview


Has self-confidence to present ideas and arguments to others.


P


Has a positive impact on groups and meetings


P


The ability to work as a member of a team and on own initiative.


P


Application Form/Interview/ Assessment


Driving licence and access to a vehicle


P


Application Form/Interview