The Courtyard is looking for a Marketing Officer to join our Marketing & Sales team on a maternity cover basis. This is a key role that supports the delivery of effective marketing campaigns across the organisation, with a particular focus on press and media relations, and marketing for our education and community outreach programmes.
The ideal candidate will have experience in marketing, strong writing skills, and a good understanding of both digital and traditional media. You'll be comfortable managing multiple projects, collaborating across departments, and developing content that speaks to a range of audiences. Some knowledge of the arts or cultural sector would be helpful, but most importantly we're looking for someone who is enthusiastic, organised, and full of ideas.
This is a great opportunity to be part of a creative, supportive team and contribute to the continued success of a busy and well-respected arts centre.
If you are interested in finding out more, please download an application pack from The Courtyard's website at www.courtyard.org.uk/about/job-vacancies/general-vacancies/. If you wish to apply you will need to complete and return the application form by the closing date.
Duties
To write and distribute press releases to media contacts in and around the county, as well as national contacts, to increase coverage in newspapers, magazines and radio.
Monitor press coverage, compiling monthly reports and communicating these to the relevant staff.
Coordinate press nights and launch events for in-house productions, along with other PR-focused cultivation activities. This includes building and maintaining a strong network of press, reviewers, and influencer contacts.
Build and maintain a good working relationship with journalists and media contacts to try and boost editorial content.
To plan and implement press campaigns on a seasonal basis.
To set up, manage and maintain positive and mutually beneficial media partnerships.
To identify and maintain strategic partner relationships, particularly with Tourism, that can be utilised to effectively market The Courtyard.
Book in, organise and design relevant print adverts in line with marketing campaigns.
Write and distribute monthly listings for online and print circulation.
Update event listing websites on a seasonal basis.
Implement detailed marketing plans in conjunction with the Marketing department, using social media, e-shots, advertising and direct mail activity.
Work proactively and closely with all departments and organisations based within The Courtyard, to seek a wide range of cross-promotional opportunities.
To work closely with the Head of Marketing & Sales to deliver all print and publications, following brand guidelines. This includes copy writing, design concept, editing and proofing.
Assist in promotional opportunities and ideas from conception through to delivery.
Management of incentives and offers for proactive marketing. These include competitions, review tickets and added value marketing tools for promotional use.
To take responsibility for a range of marketing activities as specified by the Head of Marketing and Sales.
Encouragement and regulation of The Courtyard's brand, logos and identity.
Engage with and implement digital activity for The Courtyard's social media accounts.
Create content for use on The Courtyard's blog.
Update content on The Courtyard's website.
Actively work to promote internal departments, particularly Education/Outreach and The Courtyard Shop.
Using design software to design in-house print to brand guidelines.
To maintain effective internal communications to ensure that all departments are kept informed of marketing objectives.
To manage the Family Saturdays' Youth Ambassador, including recruitment, helping to organise and arrange pre-activities associated with Courtyard Family Saturdays and any other responsibilities that may arise.
Devise & plan creative contra marketing campaigns, including income generation, for touring productions and other activities, in collaboration with co-producers and partner venues, where appropriate, to achieve agreed financial and audience targets.
To manage the planning and promotion of all accessible performances and identify and build potential audiences for these performances.
Delegation of duties, management of Marketing & Sales team and attendance at meetings in the absence of both the Head of Marketing & Sales and Marketing & Audience Development Manager.
Experience
Experience of working within a marketing environment
Experience of working in the arts sector
Experience of using WordPress or similar
Creative, press release or copy writing experience
Experience with Design Software (Adobe Photoshop, InDesign etc.)
Experience of devising and implementing marketing campaigns
Experience working within budgetary limits and to tight deadlines
Experience of Customer Relationship Management systems
Job Types: Full-time, Fixed term contract
Contract length: 12 months