Job Description

American Museum & Gardens

The mission of the American Museum & Gardens (AM&G) is to educate, stimulate, and inspire its visitors to further the understanding of American history and culture. The Museum carries out this mission through the presentation of its historic rooms, its decorative art and folk-art collections, and its special exhibitions, learning programmes, and gardens. Our organisation is the only one of its kind outside the boundaries of the United States. We welcomed over 60,000 visitors last year, most of them British.

It is an exciting time to join the AM&G as we continue to focus on increasing visitor numbers, revenue, and deepening engagement with our audiences. This role plays an important part in helping to achieve our goals.

About the role

The Marketing Officer role is responsible for all marketing and PR activity including all social media platforms, website, press releases, editorial coverage, image and video content, leaflet distribution, on site marketing, advertising (paid for and free), discounts and other marketing and PR opportunities.

This post will report to the Collections & Public Engagement Director and manage a busy and varied workload, collaborating closely with colleagues across the museum and our partners. Flexibility, creativity alongside an analytical approach, proactivity and the ability to communicate at all levels will be essential.

Key responsibilities for the role are outlined below:

Marketing planning, delivery and analysis

Create, edit and schedule engaging content that is consistent with our tone of voice and editorial style, optimising for each platform and format Monitor and evaluate the impact of campaigns, drawing on audience research and trends, ticket data and digital engagement metrics, adapting strategies accordingly. Work alongside internal teams that evaluate feedback from our existing visitors, to better understand their expectations and experience, in order to inform our marketing work Monitor and report on marketing spend, and ensuring spend remains within the annual marketing budget Collaborate with colleagues across the organisation to generate ideas for content and establish a working calendar of planned activities including promotion of commercial activities such as private hire, development and membership Ensure that marketing meets relevant legislation (including data protection, marketing codes and regulations, accessibility standards, copyright and model release)

Press, social media and onsite marketing:

Devise creative campaigns to promote our exhibitions and events, in support of our overall marketing strategy to grow visitor numbers and increase brand reach as well as marketing for business areas (fundraising, private hire and location filming) Respond to general media enquiries, and proactively seek opportunities for editorial coverage drafting press releases and marketing copy Schedule posts across social media platforms and respond to social media enquiries Manage our mailing lists of subscribers, creating and sending out regular e-newsletters Manage content on the AM&G website, keeping key information up to date Maximise use of and keep updated on-site opportunities to engage visitors (i.e.; reviews, posters, table toppers) Identify and establish networks for external opportunities offered by tourist agencies and others, such as Visit Britain's 'Escape the Everyday', group tours and other travel trade opportunities Responsibility for the marketing image library: organisation and ensuring GDPR compliance Work with professional photographers to build our existing library, and for specific events/activities Support the Collections & Public Engagement Director in developing comms in response to any issues that may arise
Job activities may vary and evolve over time to meet business needs.

General

Promote and support the charitable aims of the organisation Take positive action to promote Equity, Diversity and Inclusion in all aspects of the organisation Agree to abide by organisational policies such as Health and Safety, Safeguarding etc. Maintain confidentiality in all areas relating to the organisation Maximise income and minimise expenditure whenever possible To be flexible and undertake any other reasonable duties appropriate to this role

Personal specification

Essential:

A Marketing qualification or 3 years Marketing experience Exceptional proven written and verbal communication skills Detailed knowledge of online advertising Ability to spot a potential story Experience of creating, using and editing content in different channels (web, social media, PR) Understanding of brand management Experience of marketing and website metrics/analytics Ability to plan and prioritise a demanding workload and meet deadlines Advanced IT skills (using Microsoft Office). Ability to use and edit digital media Excellent organisational skills and strong attention to detail Strong team player Strong interpersonal skills, able to relate effectively and appropriately to a wide range of people
Desirable:

Previous experience working within an arts/heritage organisation/cultural sector Good eye for design and presentation Understanding of relevant legislation (including data protection, marketing codes and regulations, accessibility standards, copyright and model release) Experience of analysing audience information and using this to identify methods to target different types of audience

Other information

The American Museum & Gardens is committed to safeguarding and promoting the welfare of children, young people, and vulnerable adults, and expects all staff members to share this commitment. This role may be subject to a basic Disclosure and Barring Service (DBS) check. If called for interview you will be asked to disclose details of any convictions which are not yet spent. The American Museum & Gardens is an equal opportunities employer.

Benefits for working at the American Museum include:

Free parking

20% discount on purchases in our cafe and 10% discount in our shop

Free entry to the museum for you and your immediate family, and 6 guest passes per annum.

25 days annual leave plus bank holidays

Wellbeing programme (free weekly yoga classes)

Pension Scheme 8% (4% museum, 4% employee contribution).

Healthshield Membership

Please note this is a temporary contract of 11 months maternity leave cover from January to November 2026

To apply, please send a CV and covering letter outlining how you meet requirements of the role, together with a completed Equal Opportunities Monitoring Form (can be found on https://www.americanmuseum.org/join-support/current-vacancies/) to Jan.English@americanmuseum.org or by post to The American Museum & Gardens, Claverton Manor, Bath BA2 7BD. Closing date for applications: Monday 10 November, 9am.

Job Type: Full-time

Pay: 28,000.00 per year

Benefits:

Company pension Employee discount Health & wellbeing programme On-site parking
Work Location: In person