Job Description

Marketing Operations Manager - Transformation (12 Month Fixed Term Contract)

Salary:

40,000 - 45,000 per annum

Hours:

35 hours per week

Contract:

12 Month Fixed Term Contract

Location:

Hybrid (Office: West Bromwich)


Here at the West Bromwich Building Society we are all about making a you-shaped career. We understand it's not always easy juggling your career with all the important things outside of work. But with the right opportunities and support we can help you build a career that works for you.


We have an exciting opportunity for a Marketing Operations Manager of transformation to join our Marketing team on a 12 month fixed term contract. As a Marketing Operations Manager of transformation, you are the go-to person for developing and delivering all the customer communications for our transformation project. You will be right at home creating and delivering the transformation customer communications plan and will love getting stuck in writing all the customer letters, emails, and other important things our customers need to ensure they have a great 'transformation' experience

What the role will look like:

Customer-Focused Transformation Communications





Develop and deliver all customer communications needed for transformation initiatives (e.g. product changes, retention, digital transformation) across email, SMS, mail, in-app, and web platforms. Shape messaging that builds confidence and clarity for customers, supporting a smooth transition and positive experience. Ensure content is personalised, insight-driven, and sensitive to customer needs at every stage of transformation.


Platform Adoption & Activation Strategy





Build and lead the activation approach that encourages customer uptake and sustained usage of the new platform. Develop messaging frameworks, onboarding guides, and nudges that drive awareness, engagement, and platform confidence. Measure adoption KPIs and feedback to continuously refine the activation strategy. Report on communication metrics highlight channels which are working well and driving adoption and which areas which need to be improved.

Data/Permissions Management and approval





Ensure customer data quality and segmentation accuracy in all transformation communications to support targeted, compliant communications. Maintain channel-specific permissions and align all usage with data protection regulations. Ensure all communications are approved by appropriate stakeholders both within transformation programme and in wider business such as Compliance.


Performance & Insight





Maintain dashboards to monitor communications performance, and customer sentiment around transformation. Surface actionable insights that improve messaging and customer engagement.

What you will bring to the role:

Demonstrable experience in creating and managing customer-facing regulatory communications across multiple channels Experience leading activation strategies for platform or product adoption during transformation A great copywriter who can create clear, impactful customer communications with strong call to actions for all transformation activities. Strong analytical abilities, with experience interpreting campaign and adoption data to inform strategy Organised and detailed, with capacity to juggle project demands and creating all customer communications Excellent communication and stakeholder management skills under pressure Proficient in Microsoft Office, collaboration tools like Monday.com and design software like Adobe Creative Suite (preferred) Degree in Marketing, Business or equivalent; CIM Level 4 Certificate or similar (preferred)

We Value a diverse range of skills and experiences here at the West Brom. So even if you don't meet every single requirement listed in the job description but are passionate about the role, we still encourage you to apply.

What's in it for you:

We pride ourselves on our development opportunities and always look to promote from within wherever possible, Holiday starting at 175 hours (25 days) plus bank holidays that grow with your time with us and the opportunity to buy or sell up to 5 days holiday each year, 2 paid volunteering days a year, Living Pensions: Pension scheme starting at 5% contribution from you and 7% contribution from us, and we'll match your further contributions up to 10.6% Enhanced maternity, paternity and adoption leave with paid fertility treatment, neonatal and pregnancy loss leave, Life assurance provided by the Society at 4 times your salary, Yearly performance related pay scheme and pay review, Private medical insurance that's discounted when your time with us grows, with the option to include family members, Salary Sacrifice Electric/Hybrid Car Scheme, A Perkbox account giving you 24/7 access to perks, benefits, discounts, wellbeing tools and loads more! And much more, from flexible working options, wellbeing support and a whole heap of warm West Bromness.

Why choose the West Brom?

We've been named one of The Sunday Times' Best Places to Work and we couldn't be prouder. It's a reflection of our warm, inclusive and supportive culture and how much we value our people. But what matters most is how you'll feel when you're here because we don't just want you to fit in, we want you to feel like you truly belong. So when you join us, you'll find a place that values your wellbeing, supports your growth and helps you build a career that works for you.

We're a Disability Confident Leader and encourage disabled applicants and all from diverse backgrounds to apply. We'll do what we can to adjust our recruitment journey and offer a guaranteed interview to disabled applicants who meet what we're looking for. If you need any support with applying to one of our roles, get in touch at careers@westbrom.co.uk.

Do it today and click apply!

Please note We reserve the right to withdraw our adverts earlier than the original published expiry date, therefore if you are interested please submit your application as soon as possible



Head Office: 2 Providence Place West Bromwich B70 8AF. www.westbrom.co.uk The West Brom is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority. Register no. 104877. 'the West Brom' is a trading name of West Bromwich Building Society.