Company Description
Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We're combining prestigious events like Cannes Lions, Black Hat, Money20/20, GDC, and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights.
Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.
We're part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list.
This role is based in our 5 Howick place office.
As the Marketing Operations & Projects Lead, your role is crucial in ensuring that LIONS achieves brand, business, and product objectives and revenue targets.
This key objective is delivered predominantly through (i) the maintenance of a single workflow system across the marketing department, (ii) resourcing across teams and (iii) marketing project management support across all LIONS pillars.
Success in the role is realised in achieving operational excellence across all Divisional pillars, in enabling members of the marketing department, and therefore the business, to hit objectives.
Key accountabilities:
Operational excellence: Own and manage the single workflow system across the LIONS marketing department, working to ensure consistent high levels of usage and efficiencies in its use through a weekly check of projects & tasks, best practice and onboarding. Set clear KPIs to measure success, leveraging the platform's intelligence to understand performance on our journey to excellence.
Operational excellence: Serve as the lynchpin between the LIONS marketing department, building and managing best practice ways of working, and connecting other teams that work with the department, inclusive of Digital Marketing, Studios, Data & Insight.
Data management and contact strategy: Partner with marketing leadership to deliver a data management and contact strategy to ensure all data is well maintained and that engagement and customer satisfaction rates are high. Work closely with the data & insight team to ensure that prospect data management processes ladder into customer data management processes, ensuring high levels of data quality. Enable the product marketing team's rigorous segmentation work, connecting the strategy with a clear path to execution with the Digital Marketing team.
Data growth and TAM ownership: Own Total Addressable Market reporting - providing regular updates on growth and working with the marketing department to ensure we deliver audience growth programmes as necessary.
Project management: Develop best practice guidance for all marketers in campaign project management. Work closely with the Marketing Projects Coordinator, own and deliver go faster project initiatives, supporting on achievement of business objectives, keeping teams on track, maintaining momentum and connecting teams to achieve collective goals.
Marketing department resourcing: Own marketing department resourcing, spotting resource constraints early and addressing quickly and within budget to enable marketing programmes to run on time and on brief. This will include building and maintaining a freelancer database for use across the Marketing department.
Marketing effectiveness measurement and reporting. Support marketing effectiveness analysis and reporting, including weekly updates back to business leadership, quarterly deep-dives and ad-hoc campaign reporting as necessary.
This list is not exhaustive and there may be other activities you are required to deliver.
Qualifications
Key competencies:
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