Job Description

Marketing Performance & Digital Coordination Manager

Reports to: Directors

Location: Head Office, Mold CH7 1JR

Salary Range: 32,000 - 42,000 per annum

1. Job Purpose

The Marketing Performance & Digital Coordination Manager is responsible for aligning and coordinating all digital marketing activity to ensure it is effective, efficient, and measurable. This includes managing relationships with external marketing partners such as the PPC agency, web developers, and website management providers.
The role ensures the company and its franchises maximise lead generation, track performance accurately, and continuously improve marketing ROI.

2. Key Responsibilities

Digital Agency & Supplier Management

Act as the main point of contact for PPC, web development, and website maintenance agencies. Coordinate priorities, briefs, performance reviews, and deliverables. Monitor agency output to ensure work is timely and results-driven.

Website & PPC Oversight

Oversee website updates, optimisation, CRO (Conversion Rate Optimization), UX (User Experience), SEO, and functionality. Review PPC campaign performance, budgets, targeting, and results. Collaborate with agencies on performance improvements and lead quality.

Social Media & LinkedIn Management

Manage social media channels and LinkedIn across franchises. Create or coordinate high-quality content and campaigns. Track engagement, growth, and impact on lead generation.

Lead Tracking & Reporting

Maintain accurate tracking of all inbound leads across channels. Analyse lead performance, cost-per-lead, CAC (Customer Acquisition Cost), conversion rates, and ROI. Provide weekly and monthly performance dashboards. Implement feedback loops with franchisees, ensuring full visibility of lead outcomes.

Marketing Operations & Continuous Improvement

Ensure all marketing activities align and deliver maximum value. Maintain and improve CRM/lead tracking tools. Audit digital performance and present recommendations to leadership. Support franchises with local marketing guidance and compliance with brand standards.

3. Required Skills, Experience & Qualifications

Strong digital marketing background (PPC, SEO, analytics, social). Experience working with agencies or external suppliers. Strong analytical mindset with an ability to interpret data. Confident using CRM tools, Google Analytics, PPC dashboards, and reporting tools. Excellent organisation, communication, and coordination skills. Ability to handle multiple projects simultaneously and work under pressure. Experience in photography would be advantageous

4. Personal Competencies

Highly organised and methodical. Strong communicator--able to coordinate multiple stakeholders. Data-driven, commercially minded. Proactive and able to spot problems before they arise. Confident decision-maker with attention to detail. Team player with the ability to influence suppliers and franchisees.

5. Key Performance Indicators (KPIs)

Lead & Performance KPIs

Lead volume growth across digital channels. Cost-per-lead reduction vs. baseline. Conversion rate improvements. ROI improvement per channel.

Operational KPIs

Timely delivery of reports. Accuracy of tracking and attribution. Effective coordination between suppliers. Website performance metrics (speed, uptime, conversion rate).

Social Media KPIs

Follower growth and engagement. Lead generation from social channels. Consistency of franchise-level content.

Stakeholder Satisfaction KPIs

Positive feedback from franchisees. Supplier performance ratings. Leadership confidence in reporting and insights.
Job Types: Full-time, Permanent

Pay: 32,000.00-42,000.00 per year

Benefits:

Additional leave Company events Company pension Employee discount Free parking On-site parking Private medical insurance
Work Location: In person